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Could Freemium Models Work for Legacy Newspapers?
Nordic Council of Ministers, NORDICOM.
2016 (English)In: Nordicom Information, ISSN 0349-5949, Vol. 38, no 1, 83-87 p.Article in journal (Other academic) Published
Abstract [en]

The newspaper industry has long been looking for sustainable business models for theirdigital editions. One of their popular choices is the freemium business model based onfree and premium content with a paywall. However, freemium has not yet lived up tothe expectation of the industry and has not secured the revenues that industry playershoped for. This article discusses a number of the main principles of the freemium strategyand tactics, and highlights the critical points for legacy newspaper organisations.

Place, publisher, year, edition, pages
Göteborg: Nordicom, 2016. Vol. 38, no 1, 83-87 p.
Keyword [en]
Newspaper industry
National Category
Social Sciences
Research subject
URN: urn:nbn:se:norden:org:diva-4443OAI: diva2:937457
Available from: 2016-06-15 Created: 2016-06-15 Last updated: 2016-06-15

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