Could Freemium Models Work for Legacy Newspapers?
2016 (English)In: Nordicom Information, ISSN 0349-5949, Vol. 38, no 1, 83-87 p.Article in journal (Other academic) Published
The newspaper industry has long been looking for sustainable business models for theirdigital editions. One of their popular choices is the freemium business model based onfree and premium content with a paywall. However, freemium has not yet lived up tothe expectation of the industry and has not secured the revenues that industry playershoped for. This article discusses a number of the main principles of the freemium strategyand tactics, and highlights the critical points for legacy newspaper organisations.
Place, publisher, year, edition, pages
Göteborg: Nordicom, 2016. Vol. 38, no 1, 83-87 p.
Research subject Media
IdentifiersURN: urn:nbn:se:norden:org:diva-4443OAI: oai:DiVA.org:norden-4443DiVA: diva2:937457