Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Att förmedla en berättelse: Bilden av uppdragsarkeologi på sociala medier
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of Archaeology and Ancient History.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Communicating archaeological findings to the public has become increasingly important in contract archeology in recent years and is now a legal requirement. Public contacts earlier meant that it was the experts, the archaeologists, who would communicate the knowledge to the public. Today, social media offers new opportunities to reach new groups and to communicate. Simultaneously the archaeologists, employed by different firms, find themselves in a new competitive situation. It may therefore be important to present the own activities in a way that strengthens the brand and to legitimize the business for the County Administration that shares the commissions, as well as for those providing the funding, the taxpayers. This paper is based on a case study on how archaeologists produce narratives on themselves, their profession and archaeology as a science on a Facebook page and on blog posts, connected to an archaeological project in the county of Östergötland in Sweden. The Facebook posts and snapshots from the blog have been reviewed and classified in an analysis of the narrative the archaeologists mediates. The study shows how building a brand is as prominent a reason for using social media as presenting the scientific findings. It is also evident that as an information source with great potential, social media could be utilized much more structured and focused.

Place, publisher, year, edition, pages
2016. , 53 p.
Keyword [en]
Social media, Contract archaeology, Communication, Narratives, Branding, Excavations Motala.
National Category
Archaeology
Identifiers
URN: urn:nbn:se:uu:diva-296289OAI: oai:DiVA.org:uu-296289DiVA: diva2:937178
Supervisors
Examiners
Available from: 2016-06-16 Created: 2016-06-15 Last updated: 2016-06-16Bibliographically approved

Open Access in DiVA

fulltext(2215 kB)451 downloads
File information
File name FULLTEXT01.pdfFile size 2215 kBChecksum SHA-512
cd2d9395c307008b38eed4b6462f88544d6aae1a5b679ba6289e9f4f7dc3b1a8ddd8fcf4672f0071e18763081065130d719069cebb5d916a5a5fc501d009b10a
Type fulltextMimetype application/pdf

By organisation
Department of Archaeology and Ancient History
Archaeology

Search outside of DiVA

GoogleGoogle Scholar
Total: 451 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 218 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf