Change search
ReferencesLink to record
Permanent link

Direct link
Selecting the Right Strategy: How are user innovations linked to the product life cycle for mature industries
Blekinge Institute of Technology.
Blekinge Institute of Technology.
2016 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Companies are dependent on continuously provide the market with new products to keep its market position and profitability level. The companies examined in this thesis are two bigger Swedish enterprises that have a long history in a mature business-to-business context providing industrial goods to the market. This work examines how users are involved in the different innovation and product development activities. The problem is to understand how business-to-business companies co-operate with stakeholder and users, when in the product life cycle that is done, and who are the ones doing the actual innovation. The methodological approach for the work was deductive, building a theory including innovation, strategy and user theories that was empirically tested and followed by an analysis and conclusion of the found evidence. Key findings: Most if not all innovations in mature market are routine ones. There is lack of strategic focus due to micromanagement that shifts focus rapidly. Innovations are often found in the beginning and in the end of the product life cycle. Mature markets tend to utilize a more closed innovation model as opposite to an open model. Users are not heavily involved in the actual innovation process. Stickiness and tacit knowledge is quite big in large corporation event though there is said to be a strategic focus on the customers. Implications: More involvement of users, especially lead users, will lead to more innovations. Utilising strategic buckets of different sizes for spreading the resources on different innovation types (routine/disruptive/discontinuous) to become successful

Place, publisher, year, edition, pages
2016. , 58 p.
Keyword [en]
Product strategy, user innovation, lead user, mature firms, Business-to-Business, Product Development Process
National Category
Economics and Business
URN: urn:nbn:se:bth-12073OAI: diva2:937051
Subject / course
IY2578 Master's Thesis (60 credits) MBA
Educational program
IYABA MBA programme
Available from: 2016-06-16 Created: 2016-06-14 Last updated: 2016-06-16Bibliographically approved

Open Access in DiVA

fulltext(741 kB)8 downloads
File information
File name FULLTEXT02.pdfFile size 741 kBChecksum SHA-512
Type fulltextMimetype application/pdf

By organisation
Blekinge Institute of Technology
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar
Total: 8 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 35 hits
ReferencesLink to record
Permanent link

Direct link