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Sometimes business needs to suffer to create a better society in the long run: A case study of the implications of governmental policies on Swedish companies doing business in South Africa
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2016 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

To integrate the previously disadvantaged population that suffered from the apartheid in South Africa, the government has implemented policies to let them participate in the country’s growing economy. These policies are called the Black Economic Empowerment (BEE) policies and are affecting both local and international businesses. Through a qualitative research method with a deductive approach, the research creates a deeper understanding of how Swedish firms adapt and commit as an effect of the BEE policies. Through already established internationalization theories, we created a theoretical framework as a platform to gather and analyze the empirical data.

The theoretical implications show how the BEE policies can disrupt and challenge the commitment that is characterized in different entry modes. It also challenges previous research and brings up Swedish companies’ willingness to adapt with the policies and commit their resources in order to overcome the obstacles of BEE and benefit the growth of South Africa. 

Place, publisher, year, edition, pages
2016. , 84 p.
Keyword [en]
Black Economic Empowerment (BEE), South Africa, Internationalization, Commitment, Adaptation, Swedish companies, Governmental policies
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-53505OAI: oai:DiVA.org:lnu-53505DiVA: diva2:936949
Subject / course
Business Administration - Other
Educational program
International Business Programme, 180 credits
Supervisors
Examiners
Available from: 2016-06-16 Created: 2016-06-14 Last updated: 2016-06-16Bibliographically approved

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Sometimes business needs to suffer to create a better society in the long run(1229 kB)247 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf