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Work values of Generation Z: A quantitative study explaining different groups of Generation Z’s work values.
Linnaeus University, School of Business and Economics, Department of Marketing. (Branding)
Linnaeus University, School of Business and Economics, Department of Marketing. (Branding)
2016 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Course/ Level: 2FE21E, Bachelor thesis

Authors: Evelin Gimbergsson & Sandra Lundberg

Tutor: Viktor Magnusson

Examiner: Åsa Devine

Title: Work values of Generation Z: A quantitative study explaining different groups of

Generation Z’s work values.

Purpose: The purpose of this research is to explain how the work values differ within

different groups of Generation Z.

Hypotheses:

H1: Depending on major individuals value different work values.

H2: Depending on gender individuals value different work values.

Theory: Intrinsic, Extrinsic, Altruistic, Status-associated and Social work values.

Methodology: Questionnaire

Conclusion: Based on the findings, H1 was rejected and H2 was accepted.

Keywords

Employer branding, Generation Z, Work values, Intrinsic work values, Extrinsic work

values, Altruistic work values, Status-associated work values and Social work values.

Place, publisher, year, edition, pages
2016. , p. 59
Keyword [en]
Work values, Generation Z, Employer Branding
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-53506OAI: oai:DiVA.org:lnu-53506DiVA, id: diva2:936930
Subject / course
Business Administration - Marketing
Educational program
Marketing Programme, 180 credits
Presentation
2016-05-31, Växjö, 08:00 (English)
Supervisors
Examiners
Available from: 2016-06-15 Created: 2016-06-14 Last updated: 2016-06-15Bibliographically approved

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Work Values of Generation Z(1468 kB)854 downloads
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