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Tillfredsställelse och dess påverkan på bibehållandet av anställda
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2016 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Satisfaction on employee retention - A quantitative research : A quantitative research (English)
Abstract [en]

Background: Employee retention is a theory about retaining employees. An organization

with a high employee turnover may have trouble with increased costs in the form of hiring

new employees and replacement costs, given that their employees are leaving by choice.

Employees are seen as a company’s most important assets since they are the ones delivering

value and satisfaction to the customers, and should therefore be treated accordingly. Previous

studies have focused on attracting new employees, however, keeping the employees within

the company for the long run is equally as essential for the success of a business.

Purpose: The purpose of this paper is to explain the relationship of satisfaction, towards

employee retention.

Hypotheses:

H1: There is a positive relationship between employee empowerment and employee retention.

H2: There is a positive relationship between employee engagement and employee retention

H3: There is a positive relationship between employee branding and employee retention

Methodology: This research had an explanatory approach, where a cross-sectional research

design was used. Furthermore, an online self-completion questionnaire was conducted.

Conclusion: Based on this research, it was proven that employee engagement and employee

branding had a positive relationship towards employee retention.

Place, publisher, year, edition, pages
2016. , 96 p.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-53487OAI: oai:DiVA.org:lnu-53487DiVA: diva2:936740
Supervisors
Examiners
Available from: 2016-06-17 Created: 2016-06-14 Last updated: 2016-06-17Bibliographically approved

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CiteExportLink to record
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