Background: Employee retention is a theory about retaining employees. An organization
with a high employee turnover may have trouble with increased costs in the form of hiring
new employees and replacement costs, given that their employees are leaving by choice.
Employees are seen as a company’s most important assets since they are the ones delivering
value and satisfaction to the customers, and should therefore be treated accordingly. Previous
studies have focused on attracting new employees, however, keeping the employees within
the company for the long run is equally as essential for the success of a business.
Purpose: The purpose of this paper is to explain the relationship of satisfaction, towards
H1: There is a positive relationship between employee empowerment and employee retention.
H2: There is a positive relationship between employee engagement and employee retention
H3: There is a positive relationship between employee branding and employee retention
Methodology: This research had an explanatory approach, where a cross-sectional research
design was used. Furthermore, an online self-completion questionnaire was conducted.
Conclusion: Based on this research, it was proven that employee engagement and employee
branding had a positive relationship towards employee retention.
2016. , 96 p.