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Vi kan bättre: Hur fungerar illustration för att väcka och driva en fråga?
University College of Arts, Crafts and Design, Department of Design, Interior Architecture and Visual Communication (DIV), Graphic Design & Illustration.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis [Artistic work]
Abstract [en]

This paper is about the communication of bullying, and its aim is to shift the focus from the individual’s problem to the collective mind. Scientists have concluded that bullying is the result of a group behaviour, where the individual aims to be a part of the group, or control its peers. Despite this, it is mainly the image of the individual that is communicated as a representation of the subject. This leads to the people that aren’t directly involved with the subject to become distansed and uninterested in any real change. This project has taken inspiration from the people rights movements, where the individual problem (alcoholism, unemployment, etcetera) became a problem of society. What would happen if bullying became as urgent? With illustration as a tool, the project aims to involve and engage the audience at Konstfack Spring Degree Exhibition 2016 towards a larger movement that is anti-bullying. This paper will first deal with the topic of bullying, and then move towards how bullying is presented and communicated, and then end up with an artistic piece that aims to change the traditional way of speaking of bullying.

Place, publisher, year, edition, pages
2016. , 50 p.
Keyword [en]
bullying, norms, communication, collective, responsibility, illustration, activism
Keyword [sv]
mobbning, gruppbeteende, normkritik, illustration, animation, aktivism
National Category
Visual Arts
URN: urn:nbn:se:konstfack:diva-5579OAI: diva2:936493
Educational program
Graphic design & Illustration (Bachelor)
Available from: 2016-06-27 Created: 2016-06-14 Last updated: 2016-06-27Bibliographically approved

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fulltext(3945 kB)29 downloads
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Type fulltextMimetype application/pdf

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Jertfelt, Tova
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Graphic Design & Illustration
Visual Arts

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