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Att producera en extern podcast för ett globalt bolag: Från koncept till slutprodukt
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
To produce an external podcast for a global corporation : From concept to final product (Swedish)
Abstract [en]

Purpose: This project aims to create and develop an external podcast for IBM Sweden to strengthen the IBM Brand and be an attractive employer on the swedish market.

Results: The result of this project is a podcast episode with the focus on careers within IBM, edited in Adobe Audition and published on IBM Box. The concept implements storytelling and the report covers the process from concept development to finished product.

Place, publisher, year, edition, pages
2016. , 23 p.
Keyword [en]
Podcast, Media production, Storytelling, Corporate branding, Sound production
National Category
Media Engineering
URN: urn:nbn:se:sh:diva-30310OAI: diva2:936363
Subject / course
Media Technology
Available from: 2016-06-14 Created: 2016-06-13 Last updated: 2016-06-14Bibliographically approved

Open Access in DiVA

fulltext(2458 kB)21 downloads
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File name FULLTEXT01.pdfFile size 2458 kBChecksum SHA-512
Type fulltextMimetype application/pdf

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School of Natural Sciences, Technology and Environmental Studies
Media Engineering

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