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Kommunikationseffektivitet: Waste och kommunikationskanalens påverkan
Linnaeus University, Faculty of Technology, Department of Informatics.
Linnaeus University, Faculty of Technology, Department of Informatics.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Rapporten baseras på en fallstudie som gjordes på ett varuproducerande företag under vårterminen 2016. Rapporten är en C-uppsats skriven på informationslogistikprogrammet vid Linnéuniversitetet.

Syftet med studien var att studera hur valet av kommunikationskanal och waste påverkar den upplevda kommunikationseffektiviteten bland de anställda på fallföretaget. Bakgrunden till studien grundar sig i att kommunikation är ett brett och viktigt område där det saknas forskning om kommunikationseffektivitetens påverkan av waste och kanalval. Kommunikationskanalerna utvecklas idag snabbare än teorierna som definierar dess användning, vilket gör uppsatsens ämne aktuellt.

Teorierna som har använts i denna studie är Media richness theory [MRT] och Lean administration. Dessa har kombinerats och använts för att belysa hur den upplevda kommunikationsineffektiviteten kan ökas genom ett strukturerat kanalval på fallföretaget.

Studien har haft en kvalitativ ansats med en abduktiv inriktning där resultatet kommer från individuella intervjuer med anställda på fallföretagets kontorsdel. Undersökningen visade att det finns brister i kommunikationen och att det påverkar kommunikationseffektiviteten på kontoret. Val av kanal görs individuellt utifrån vad personalen anser vara mest lämpligt då de inte ser helheten. Genom analysera och diskutera resultatet utifrån teorier framkom det att kommunikationseffektiviteten hade kunnat bli bättre om kanalvalen standardiserats.

Abstract [en]

The report is based on a case study made at a product producing company in the spring of 2016. The report is a bachelor thesis and is written by students from information logistic programme at Linnaeus University.

The purpose of the thesis is to study what the effect of the choice of communication channel and waste could have on the employees at the company. Background to the study is that communication is a broad and important field where there is insufficient research on how waste and choice of communication channels affects communication effectiveness and efficiency. Development of new communication channels is faster than the studies about them and therefore lacks important information how and for what the new channels should be used for. This gap makes this study relevant.

The theories that have been used in this study are Media richness theory [MRT] and Lean administration. These have been combined and used to show how the communication effectiveness and efficiency could improve if the company uses structured choice of channels for communication.

The approach of the study has been qualitative with an abductive emphasis where the result comes from interviews with the employees at the company. The study is only carried out in the office at the company and will not include any other areas. The case study shows that there are deficits in the communication and that it affects communication effectiveness and efficiency at the office. The choice of channels to communicate through is done individually today. This because the employees are missing the big picture. The study has identified that a standardization of the communication would improve the communication effectiveness and efficiency. The result has been identified by using theories while analysing and discussing the result of the interviews.

Place, publisher, year, edition, pages
2016. , 29 p.
Keyword [sv]
Kommunikationseffektivitet, Lean administration, Media richness theory, Kvalitativ undersökning, Fallstudie
National Category
Information Systems
Identifiers
URN: urn:nbn:se:lnu:diva-53385OAI: oai:DiVA.org:lnu-53385DiVA: diva2:935781
Educational program
Information Logistics Programme, 180 credits
Supervisors
Examiners
Available from: 2016-06-13 Created: 2016-06-12 Last updated: 2016-06-13Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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Output format
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