Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Ni säger korruption, men vi kallar det för misstag: En analys av Kommunals kommunikation på Facebook under avslöjandena i början av 2016
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

In a dynamic world of constant changes, social and technological developments have made crisis communication and crisis management more valuable than ever to organisations. Previous research has suggested that organisations with a certain entrusting relationship to stakeholders might not share premises for crisis communication with corporate organisations. Furthermore, the field of crisis communication suffers from a lack of studies focusing on organisations´ communication on social media during crisis. Using text analysis, this study investigates the Swedish trade union Kommunal’s communication on Facebook during the crisis in January 2016. Results show that Kommunal did not utilize a crisis frame similar enough to the crisis frame used by stakeholders and media, and that Kommunal did not accept enough stakeholder and media attributions of crisis responsibility. The results produces questions for further research about the balancing act between being consistent and adjusting to the crisis situation when communicating during crisis, as well as about if organisations are affected not only by their own crisis history and prior relationship reputation, but by the crisis history and prior relationship reputation of similar organisations as well.

Place, publisher, year, edition, pages
2016. , 62 p.
Keyword [en]
Strategic Communication, Crisis Communication, Trade Union, Social Media
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:lnu:diva-53372OAI: oai:DiVA.org:lnu-53372DiVA: diva2:935668
Educational program
Media Management Programme, 180 credits
Supervisors
Examiners
Available from: 2016-06-13 Created: 2016-06-11 Last updated: 2016-06-13Bibliographically approved

Open Access in DiVA

fulltext(666 kB)60 downloads
File information
File name FULLTEXT01.pdfFile size 666 kBChecksum SHA-512
8b72f850a17c8610d15998e40607ecbd624baef81340eeeb5a3e7ae608491f75cd8aa57c797f025dd2446883eb563baa2333ba1d91ad12b7f1aaa17aa98321c5
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Karlsson, Linus
By organisation
Department of Media and Journalism
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar
Total: 60 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 132 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf