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Att dela eller icke dela: Facebooks påverkan på kollegors relationer
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
To share or not to share : Facebook’s impact on co-worker relationships. (Swedish)
Abstract [en]

AUTHORS: Beatrice Isaksson and Zanna Nyman

TITLE: To share or not to share – Facebook’s impact on co-worker relationships.

SWEDISH TITLE: Att dela eller icke dela – Facebooks påverkan på ko­ll­e­gors relationer

LEVEL: BA Thesis in Media and Communication Science



PURPOSE: This study will aim to contribute to the improvement of knowledge in the field of media and communication science, related to how Facebook affects co-worker relationships in Swedish organisations.

METHODOLOGY: This study will use surveys to measure the attitudes of employees who use Facebook in three different organisations and look at how this influences their working relationships.

FINDINGS: The findings in this study support the idea that Facebook does have an effect on co-worker relationships. The research undertaken shows that Facebook causes increased levels of annoyance amongst employees. However, despite this; if used in a respectful manner, co-workers that have colleagues as Facebook friends can in fact strengthen their working relationship.

RESEARCH IMPLICATIONS: The variables in this study are self-reported. This means they are subject to the normal limitations of cross-sectional survey research.

PRACTICAL IMPLICATION: This study will help organisations to improve their understanding of the influence Facebook has on their employees. This research can be used as guidance on the proper use of Facebook, which should help to minimise the levels of annoyance amongst employees and strengthen their working relationships.

ORIGINALITY/VALUE: No research on this issue has been undertaken in Sweden before and so this study aims to alert organisations and provide them with the appropriate knowledge of how communication over social media impacts the relationships between their employees.

PROGRAM: The Program for Information and Communication studies.

LOCATION: Linnaeus University, Växjö


ASSESSOR: Eva Lundberg

KEYWORDS: Co-worker relationship ∙ Social media ∙ Facebook ∙ Organisational research

Place, publisher, year, edition, pages
2016. , 64 p.
Keyword [sv]
Kollegors relationer, sociala medier, organisationsforskning, Facebook
National Category
Other Humanities not elsewhere specified
URN: urn:nbn:se:lnu:diva-53349OAI: diva2:935463
External cooperation
Region Kronoberg, Växjö Kommun, Smålandsposten
Educational program
Public Relations and Communication Programme, 180 credits
Available from: 2016-06-17 Created: 2016-06-10 Last updated: 2016-06-17Bibliographically approved

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