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Consequences of Materialism and Temporal Orientation: Altruism, Environmentalism and Happiness
Linnaeus University, Faculty of Health and Life Sciences, Department of Psychology.
Linnaeus University, Faculty of Health and Life Sciences, Department of Psychology.
2016 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The aim of the study was to explore how much materialism and temporal orientation influence how altruistic, ecologically conscious and happy individuals are. The current study builds upon and furthers research previously done by Kasser and colleagues  (1993; 1996), Self-determination theory (Deci & Ryan, 1985) and construal level theory (Trope & Liberman, 2010). At a medium-sized university in southern Sweden, 173 students were asked to participate in the study. A questionnaire, based on previous measurements, was used to collect self-report data. Analysis of a correlation matrix showed that materialism did not significantly relate to altruism or pro-ecological behavior. Materialism did however significantly relate to happiness. Temporal orientation did not significantly relate to altruism or happiness. Temporal orientation did however relate to a facet of environmentalism, pro-ecological concern. Multiple regressin analyses was conducted to test predictions. Temporal orientation and materialism together did not significantly predict any of the dependent variables. The results are likely influenced by cultural aspects, due to Sweden being fairly different from other western nations regarding social and economic policies. The practical implications of this study are that corporate social responsibility (CSR) has been found to be related to both materialism and temporal orientation and hence it should be taken into account in CSR practices in organizations

Abstract [sv]

Syftet med studien var att undersöka hur mycket materialism och temporal orientering påverkade hur altruistisk, ekologiskt medvetna och lyckliga individer var. Den aktuella studien bygger på forskning tidigare utfört av Kasser och kollegor (1993, 1996), self-determination theory (Deci & Ryan, 1985) och construal level theroy (Trope & Liberman, 2010). På ett medelstort universitet i södra Sverige, deltog 173 studenter i studien. Ett frågeformulär, baserat på tidigare mätningar, användes för att samla in data. Analys av en korrelationsmatris visade att materialism inte signifikant relaterade till altruism eller pro-ekologiska beteenden. Materialism realterade significant med lycka. Temporal orientering relaterade inte signifikant med vare sig altruism eller lycka. Temporal orientering relaterade dock significant med en aspekt av pro-ekologiskt beteende. Multipel regressionsanalys utfördes för att testa prediktioner. Temporal orientering och materialism tillsammans predicerade inte signifikant någon av de beroende variablerna. Resultaten var sannolikt påverkade av kulturella aspekter, på grund av att Sverige är ganska annorlunda jämnfört med andra västländer vad gäller sociala och ekonomiska policies. De praktiska konsekvenserna av denna studie är att corporate social responsibility (CSR) har visat sig vara relaterat till både materialism och temporal orientering och därför bör beaktas i organisationer som använder CSR-praktiker.

Place, publisher, year, edition, pages
2016. , 34 p.
Keyword [en]
Materialism, Aspiration, Construal level theory, Temporal orientation, Altruism, Happiness, Environmentalism, Pro-ecological behavior, Self-determination theory, Corporate social responsibility
National Category
URN: urn:nbn:se:lnu:diva-53296OAI: diva2:935267
Educational program
Psychology, work and organizational psychology, Master Programme, 120 credits
Available from: 2016-06-13 Created: 2016-06-10 Last updated: 2016-06-13Bibliographically approved

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