Change search
ReferencesLink to record
Permanent link

Direct link
Investigating Technology Acceptance towards E-commerce within the Work Wear Sector: A study within business-to-business about business clients’ technology acceptance towards e-commerce
Jönköping University, Jönköping International Business School.
Jönköping University, Jönköping International Business School.
Jönköping University, Jönköping International Business School.
2016 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Purpose: The purpose of this thesis is to study business clients’ technology acceptance of e-commerce within business-to-business in the work wear sector. In specific, develop and test a framework in order to analyze the antecedents of perceived usefulness and perceived ease of use behind business clients’ behavioral intention to the usage of e-commerce.

Problem: There is not sufficient research regarding industries and companies that are categorized as laggards (Del Aguila-Obra & Padilla-Melendez, 2006), and furthermore regarding clients’ technology acceptance in a business-to-business context (Doherty & Ellis-Chadwick, 2010). Actors within the work wear sector conduct their businesses in the most traditional way, with physical stores (Ekberg, Fraenkel, Gustavsson, Hamsten & Hedin, 2014). The question is whether this traditional way remain due to skepticism among the business clients’ and their level of technology acceptance.

Method: A proposed framework is developed by the authors, adapted from Technology Acceptance Model (Venkatesh & Davis, 2000) and Diffusion of Innovation Theory (Rogers, 1983). This framework is tested through quantitative research, and more specific a questionnaire. Subsequently, the empirical data gathering is assembled, analyzed and concluded into a final proposed framework. 

Findings: The final proposed framework incorporates antecedents from the proposed framework, but also new influences that are identified in the empirical findings as relevant. These influences are Age, Gender, Experience and Compliance. Further, the antecedents presented in the final proposed framework are the following: Subjective norm/Opinion leaders, Job relevance/Compatibility, Output quality, Result demonstrability/Observability and Trialability. 

Place, publisher, year, edition, pages
2016. , 79 p.
Keyword [en]
Behavioral Intention, Business Clients, Business-to-Business, Diffusion of Innovation Theory, E-commerce, Technology Acceptance, Work Wear Sector
National Category
Other Social Sciences not elsewhere specified
URN: urn:nbn:se:hj:diva-30257ISRN: JU-IHH-FÖA-1-20160220OAI: diva2:933452
Subject / course
IHH, Business Administration
Available from: 2016-06-17 Created: 2016-06-05 Last updated: 2016-06-17Bibliographically approved

Open Access in DiVA

fulltext(2677 kB)11 downloads
File information
File name FULLTEXT01.pdfFile size 2677 kBChecksum SHA-512
Type fulltextMimetype application/pdf

By organisation
Jönköping International Business School
Other Social Sciences not elsewhere specified

Search outside of DiVA

GoogleGoogle Scholar
Total: 11 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 12 hits
ReferencesLink to record
Permanent link

Direct link