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Kreativitet under stress: En studie i att vara kreativ på beställning
Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Creativity under Stress : A study about being creative on demand (English)
Abstract [sv]

En grafisk designer måste kunna producera oavsett vilka förhållanden som

råder. Rapporten behandlar vad korta och långa deadlines har för inverkan på

denna förmåga och hur kreativiteten kan främjas vid stressiga situationer.

Semistrukturerade djupintervjuer utfördes med åtta Art- och Creative directors i

Gävledala-regionen för att undersöka hur de upplevde att vara kreativa under

stressiga förhållanden. Resultatet visade att det generellt inte var ett problem för

studiens respondenter att vara kreativa på beställning men att de inte heller

följde några specifika metoder för att underlätta arbetsflödet. Det visade sig

även att det snarare var arbetsbördan och mängden arbetsuppgifter som

påverkade stressfaktorn än en specifik tidsram.

Abstract [en]

A graphic designer must be able to create and produce regardless of conditions. The

present study addresses what impact short and long deadlines have on this

ability and how creativity can be encouraged in stressful situations. Semistructured

interviews were conducted with eight Art and Creative directors in

GävleDala region to examine how they felt about being creative under stressful

conditions. The results showed that there is generally not a problem for the

interviewees to be creative on demand, but they do not follow any specific

methods to ease the workflow. It was also found that it was rather the

workload and the amount of assignments that affect the stress factor rather than

a specific time frame.

Place, publisher, year, edition, pages
2016.
Keyword [en]
Art director, creativity, creative director, deadline, graphic design, idea process, inspiration seeking, stress, work processes.
Keyword [sv]
Arbetsprocesser, art director, creative director, deadline, grafisk design, idéprocess, inspirationsökning, kreativitet, stress.
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:du-21602OAI: oai:DiVA.org:du-21602DiVA: diva2:933087
Available from: 2016-06-03 Created: 2016-06-03

Open Access in DiVA

fulltext(745 kB)80 downloads
File information
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a48ef8729826213b8055238a35445ad9231685a42871705edebcf01f91979d624e0e4ef4b54fa3b47766abc569bbe83e1a3386c451489e0661372a2d0f76e927
Type fulltextMimetype application/pdf

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Citation style
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Output format
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