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Digitala dialoger - enkelt med nya tänket?: Om svenska hotellbranschens användning av sociala medier
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The growth of social media has not only brought new challenges to the onlinecommunication landscape, but also opportunities for the organizations to communicatewith its public. The purpose of the thesis was divided into two parts. The first part wasintended to describe to extend to which the Swedish hotel industry, take advantage ofthe new possibilities of social media to build relationships by creating dialogue with itscustomers. The second part of the purpose was to examine the hotels approach to publicrelations. By creating a quantitative survey were the units of our analyses the hotelsincluded in the three largest chains in Sweden: Best Western, Nordic Choice andScandichotels. The result showed that the hotels have focused on creating dialogue withtheir customers on social media to build relationship very well and that the hotels havegood existing relationship with its customers.

Place, publisher, year, edition, pages
2016. , 59 p.
Keyword [sv]
Sociala medier, strategisk kommunikation, dialog, public relations, marknadskommunikation, svenska hotellbranschen
National Category
Media and Communications
URN: urn:nbn:se:lnu:diva-52951OAI: diva2:932964
Subject / course
Media and Communications Science
Educational program
Media Management Programme, 180 credits
2016-06-02, 16:32 (Swedish)
Available from: 2016-06-08 Created: 2016-06-02 Last updated: 2016-06-08Bibliographically approved

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