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Brand Extensions in the Fast Fashion Industry: Exploring Quality Attributes Leading to a Negative Evaluation
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2016 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2016. , 70 p.
National Category
Business Administration
URN: urn:nbn:se:hj:diva-30125ISRN: JU-IHH-FÖA-2-20160200OAI: diva2:932412
Available from: 2016-06-10 Created: 2016-06-01 Last updated: 2016-06-10Bibliographically approved

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Brand Extensions in the Fast Fashion Industry(5113 kB)44 downloads
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