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Brand Extensions in the Fast Fashion Industry: Exploring Quality Attributes Leading to a Negative Evaluation
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2016 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2016. , 70 p.
National Category
Business Administration
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URN: urn:nbn:se:hj:diva-30125ISRN: JU-IHH-FÖA-2-20160200OAI: oai:DiVA.org:hj-30125DiVA: diva2:932412
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Available from: 2016-06-10 Created: 2016-06-01 Last updated: 2016-06-10Bibliographically approved

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Brand Extensions in the Fast Fashion Industry(5113 kB)521 downloads
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File name FULLTEXT01.pdfFile size 5113 kBChecksum SHA-512
d1225dd735a121dd0a425d18f6654fc32e76a9fc245e7a59eb613421dae3e7f3d225bf095b1a1a9882c4a4c5b7cba25525854b66e7fece0588bb6e551654be3a
Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • vancouver
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  • de-DE
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