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Entreprenörskapets oskrivna berättelser: En studie om utvecklingen av idén om en affärsidé
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
2016 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [sv]

De produkter och tjänster som syns ute på marknaden är oftast resultatet av en lång berättelse i entreprenörskapets rum. I entreprenörskapsrummet sker ett samspel mellan människor vilket gör att varje inblandad person har en egen förståelse för vad som har hänt i denna utvecklingsprocess. Den här studien ämnar undersöka och öka förståelsenför de händelser som har utspelat sig innan ett erbjudande har blivit redo för marknaden, detta genom att de involverade personerna får återge sin egen berättelse. Studien undersöker ett nystartat fallföretag som håller på att utveckla sin affärsidé. I uppsatsen presenteras studien och dess utförande i form av en berättelse där Sherlock Holmes och dr Watson har huvudrollerna. Vi utgår från ett konstruktionistiskt synsätt och ett abduktivt angreppssätt har tillämpats. Vi ser att människor identifierar möjligheter utifrån deras unika bakgrund som även formar deras motiv. Motiven ger oss en inblick ivarför och hur samspelet mellan idé och människor sker.

Abstract [en]

The products and services available on the market are often the result of a long story in the entrepreneurship discourse. When practicing entrepreneurship people interact with each other, thus every person involved has its own understanding of what has occurredduring the development process. The aim of this study is to examine and deepen our understanding of the events before an offer is ready for the market; this by letting the involved persons tell their own story. The study examines a case of a startup company which is currently developing its business idea. In the thesis the study and its execution is presented in the form of a story starring Sherlock Holmes and Dr. Watson. Constructionism and an abductive method are applied. Finally we can see that people identify opportunities based on their unique background which also forms their motive. The motives give us an insight in why and how the interaction between idea and people is played out.

Place, publisher, year, edition, pages
2016. , 102 p.
Keyword [en]
Entrepreneurship, business idea, antenarrative, constructionism, Sherlock Holmes, mystery, interaction, idea development, opportunities.
Keyword [sv]
Entreprenörskap, affärsidé, antenarrativ, konstruktionism, Sherlock Holmes, mysterium, samspel, idéutveckling, möjligheter.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-52807OAI: oai:DiVA.org:lnu-52807DiVA: diva2:932034
Subject / course
Business Administration - Organization Leadership
Educational program
Business Administration and Economics Programme, 240 credits
Supervisors
Examiners
Available from: 2016-06-02 Created: 2016-05-31 Last updated: 2016-06-02Bibliographically approved

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Entreprenörskapets oskrivna berättelser(935 kB)215 downloads
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CiteExportLink to record
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Citation style
  • apa
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  • Other locale
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Output format
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