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"Would you buy it?": "What triggers ethical consumption, based on personality archetypes"
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
2016 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study comprises what triggers ethical consumption, based on personality archetypes. It has been conducted through semi-structured interviews. The respondents were students at Linnaeus University in the ages of 20-27. The personality archetypes were mapped through a conceptual model, based on the foundations of a personality; ego or social, with tendencies of having freedom or order characteristics. The respondent’s ethical behaviour was mapped in a conceptual model, then analysed in accordance with existing personalities. The results show differences in what triggers consumers’ behaviour in ethical consumption and that the individual’s personality determines to what extent. 

Place, publisher, year, edition, pages
2016. , p. 65
Keyword [en]
Consumer behaviour, Environmental Concern, Ethical consumption, Personality archetypes
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-52758OAI: oai:DiVA.org:lnu-52758DiVA: diva2:931738
Subject / course
Business Administration - Marketing
Educational program
Enterprising & Business Development, 180 credits
Supervisors
Examiners
Available from: 2016-06-17 Created: 2016-05-30 Last updated: 2016-06-17Bibliographically approved

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fulltext(14317 kB)113 downloads
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CiteExportLink to record
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Citation style
  • apa
  • ieee
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
  • html
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