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“Man vill ju få så många likes som möjligt”: En studie om hur likes och kommentarer påverkar unga kvinnors identitetsskapande på Instagram
Umeå University, Faculty of Social Sciences, Department of Informatics.
Umeå University, Faculty of Social Sciences, Department of Informatics.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Previous literature have shown that social media has a large impact on people in

today’s society, especially on younger women who wish to create a certain identity.

However, studies on how quantitative feedback affects the establishment of ones

online identity are limited, which gives incentive to investigate this area further. This

thesis provides a deeper understanding of how younger women perceive onlineidentities,

‘likes’, and comments on the social media platform Instagram. Semistructured

interviews were conducted in order to give new perspectives on the subject.

The main conclusions are that younger women have an extensive need to seek

approval and that they customize their online-identity by exploiting trends in order to

maximize the number of ’likes’ and comments.

Place, publisher, year, edition, pages
2016. , 32 p.
Informatik Student Paper Bachelor (INFSPB), SPB 2016.10
Keyword [sv]
Sociala medier, Instagram, identitetsskapande, kvantifierbar feedback, likes, kommentarer
National Category
Information Systems, Social aspects
URN: urn:nbn:se:umu:diva-121107OAI: diva2:931072
Educational program
Digital Media Production
Available from: 2016-05-27 Created: 2016-05-26 Last updated: 2016-05-27Bibliographically approved

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