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Social Media in the Business-to-Business environment: International B2B companies utilization of specific social media channels in relation to the overall marketing strategy
2016 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2016. , 78 p.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-30949OAI: oai:DiVA.org:hh-30949DiVA: diva2:931052
Subject / course
International Marketing
Presentation
2016-05-25, O316A, 09:00 (English)
Supervisors
Examiners
Available from: 2016-06-22 Created: 2016-05-26 Last updated: 2016-06-22Bibliographically approved

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fulltext(2020 kB)159 downloads
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File name FULLTEXT02.pdfFile size 2020 kBChecksum SHA-512
c3bb8e9cefc25796f01033583b70fb4eeb7697526da488e3bddb9ad2e5386fc2bd46d4cd89d104e0b830f9bb005e6968a9324847c40bd1699f0c65b7085dfb0a
Type fulltextMimetype application/pdf

Business Administration

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf