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Design och visuell estetik inom infographics
Umeå University, Faculty of Social Sciences, Department of Informatics.
Umeå University, Faculty of Social Sciences, Department of Informatics.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Infographics are a relatively new type of artefact in the digital domain, but the medium has

a long history from the scientific community. Mostly used to communicate scientific data in

clear and visually appealing ways, the medium now has expanded to blogs and social

media for either commercial or entertainment purposes. This thesis focuses on the

aesthetics of interaction design and infographics. Through observation of infographic

artefacts two separate types of visual styles were identified, minimalism and

expressiveness. From these two styles, four infographics were designed and tested through

a questionnaire. 22 respondents expressed their opinions and reactions to the infographics

verbally. From our qualitative analysis we find that the minimalistic designs were

considered formal, elegant but lacking in engagement, while the expressive designs were

considered beautiful, engaging but occassionally messy and ineffective. We also found

indications that subject matter and certain specifics of visual aesthetics might incur

reactions on a personal level.

Place, publisher, year, edition, pages
2016. , 39 p.
Informatik Student Paper Bachelor (INFSPB), SPB 2016.15
Keyword [sv]
Infographics, estetik, design
National Category
Information Systems, Social aspects
URN: urn:nbn:se:umu:diva-121098OAI: diva2:931039
Educational program
Digital Media Production
Available from: 2016-05-27 Created: 2016-05-26 Last updated: 2016-05-27Bibliographically approved

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