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Product placement in reality television: Consumer’s perception and attitude change towards product placement in a German baking show
2016 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
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Business Administration
URN: urn:nbn:se:hj:diva-30011OAI: diva2:930238
Available from: 2016-06-10 Created: 2016-05-23 Last updated: 2016-06-10Bibliographically approved

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fulltext(2711 kB)88 downloads
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File name FULLTEXT01.pdfFile size 2711 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Business Administration

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