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Etikettdesign hos framgångsrika alesorter i Sverige från olika produktionsländer
Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
: Label Design of successful ales in Sweden from various producing countries (English)
Abstract [sv]

Föreliggande studie syftar till att kartlägga vilka designfaktorer som främst

förekommer på etiketter hos framgångsrika aleproducenter från olika länder,

samt undersöka om konsumenter kan urskilja produktionsland endast genom

granskning av etiketten. För att undersöka detta genomfördes en visuell

innehållsanalys för att ta fram designfaktorer för fem utvalda länder, varefter

fem typexempel skapades. Typexemplen testades på konsumenter via en

webbenkät.

Slutsatsen är att det i vissa fall går att ta fram ett typexempel och i vissa fall

kan en del av konsumenterna se vilket det tänkta produktionslandet är. I

majoriteten av fallen gick det emellertid inte att ta fram ett perfekt typexempel

och konsumenten kunde inte urskilja det tänkta produktionslandet.

Abstract [en]

The purpose of the present study is to survey what design elements occur most

often in labels from successful producers of ale and analyze if consumers can

tell which country the ale has been produced in, only by viewing the bottle

label. We completed a visual content analysis to find the design elements for

five selected countries, and five representative labels was created. The

constructed country labels were tested on the consumer trough a questionnaire

study online.

The conclusion is that in there is, in some cases, possible to design a

representative label and that in some cases some of the consumers can tell

which the intended country of origin is. In the majority of cases it was not

possible to create a perfect representative and the consumer couldn't tell the

intended country of origin.

Place, publisher, year, edition, pages
2016.
Keyword [en]
ale, design, label, labeldesign, packaging design
Keyword [sv]
ale, design, etikett, etikettdesign, förpackningsdesign
National Category
Visual Arts
Identifiers
URN: urn:nbn:se:du-21483OAI: oai:DiVA.org:du-21483DiVA: diva2:930216
Available from: 2016-05-23 Created: 2016-05-23

Open Access in DiVA

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Type fulltextMimetype application/pdf

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Citation style
  • apa
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