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Hashtagg hälsa: En studie av hur hälsa presenteras på Instagram
Stockholm University, Faculty of Social Sciences, Department of Education.
Stockholm University, Faculty of Social Sciences, Department of Education.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

It seems popular to showcase a healthy lifestyle today. Microblogging apps like Instagram are utilized to share pictures of the gym, healthy food and results from various exercises, but what is really considered healthy in today's society? The aim of this thesis was to examine why and how individuals create representations of health in the realm of Instagram. We examined representations of health, what it means to be healthy to Instagram users, and their intentions with their picture-posting. This thesis is based on social constructivist theory, theories concerning narcissism and identity, Goffman's dramaturgical theory and Bourdieu's theory concerning social capital. We used observations and semi-structured interviews to collect data, and qualitative content analysis to categorize and analyze it. Our examination concludes that health is represented by depictions of food and selfies showing the photographer exercising, and that the most common intention with posting pictures representing health is to inspire and motivate others and oneself.

Abstract [sv]

Varför är det idag så populärt att dela med sig av sitt hälsosamma liv? Mikrobloggverktyg som Instagram används för att dela med sig av bilder föreställande gymmet, grönsalladen och resultat av löparrundor, men vad är egentligen hälsa idag? Detta fick oss att vilja undersöka presentationer av hälsa inom Instagram. Undersökningens syfte var att studera hur och varför individer förmedlar bilder av hälsa genom Instagram. Vi studerade hur hälsa presenteras, vad hälsa är för Instagramanvändare samt vad olika individers intention är med bilderna. Vi utgick ifrån teorier som socialkonstruktivism, narcissism, Goffmans dramaturgiska perspektiv samt Bourdieus kapitalbegrepp i vår dataanalys. Som metod har vi använt observation och semistrukturerade intervjuer. Datan tematiserades genom kvalitativ innehållsanalys. Resultaten visar att hälsa till majoritet representeras av bilder föreställande mat samt självporträtt av individer i träningssammanhang. Vi kan även konstatera att den starkaste intentionen med publicering av bilder representerande hälsa är att inspirera andra och motivera sig själv.

Place, publisher, year, edition, pages
2015. , 39 p.
Keyword [en]
Social media, Instagram, health, social constructivist theory
Keyword [sv]
Sociala medier, Instagram, hälsa, socialkonstrutivism
National Category
Pedagogy
Identifiers
URN: urn:nbn:se:su:diva-130376OAI: oai:DiVA.org:su-130376DiVA: diva2:929785
Supervisors
Examiners
Available from: 2016-05-20 Created: 2016-05-19 Last updated: 2016-05-20Bibliographically approved

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CiteExportLink to record
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