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Från flanellskjortor till djupa känslor: En narrativ textanalys om hur män framställs i tidningen Café
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
From flannel shirts to deep feelings : A narrative analysis of how men are portrayed in the magazine Café (English)
Abstract [en]

Café magazine is a Swedish men’s lifestyle magazine aimed at men between the ages of 18 and 35. The magazine writes about what men should wear, what they should drink, which new gadgets they should buy and a lot more. They aim to teach men about how to live their lives. This study focuses on how the magazine writes about men, and how they portray masculinities. The questions this study has tried to answer are -How are the men portrayed in the lifestyle magazine Café? And - Which images of masculinities are being distributed to the readers?

 

What we found was that the normative images of masculinities are being distributed to the readers, but also that the magazine was trying to break the existing normative by talking about deeper feelings and therapy with the men being interviewed for the magazine. It seems the magazine are trying to keep up with the fast-changing world but not quite being able to keep up. According to Giddens and Sutton (2014) it would be helpful for the readers of magazines to be exposed to normative breaking material. That way they could start breaking normatives as well as the magazine.

Place, publisher, year, edition, pages
2016. , 39 p.
Keyword [en]
Narratives, men, masculinities, normative
Keyword [sv]
Manlighet, normer
National Category
Humanities
Identifiers
URN: urn:nbn:se:lnu:diva-52462OAI: oai:DiVA.org:lnu-52462DiVA: diva2:927723
Subject / course
Journalism
Educational program
Journalism and Media Production Programme, 180 credits
Supervisors
Examiners
Available from: 2016-05-13 Created: 2016-05-12 Last updated: 2016-05-13Bibliographically approved

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fulltext(568 kB)110 downloads
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File name FULLTEXT01.pdfFile size 568 kBChecksum SHA-512
a6378ff7c51a4382394db7a6e873059c5bb2758f853e5af737858bed7c6bf137fe0a00e6ab95b4da2805fac443fb0076c4011b01a1ef99275ec90b60280798ee
Type fulltextMimetype application/pdf

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Blomgren, JohannaSegerberg, Camilla
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf