App Service: How do consumers perceive the quality of financial Service Apps on smart devices?
(English)In: Journal of Financial Services Marketing, ISSN 1363-0539, E-ISSN 1479-1846Article in journal (Refereed) Accepted
Apps on smart devices such as phones and tablets have enabled financial services firms to not only provide greater convenience and flexibility to customers, but also to get them to do a lot of the work entailed in these services. This has changed the character of service in many ways, including the nature of service quality where service is no longer delivered by people, but by means of technology. The study reported here used an amended version of the SERVQUAL instrument to assess consumers’ perception of the quality of the service delivered by the apps of their financial services providers. Three dimensions of app service quality emerge: reliability, personal and visibles. Generally, consumers are reasonably satisfied with the quality of service provided by their financial apps, and prefer them to visits to service providers physical locations, and rate them as highly as online service provision on PCs or laptops. Limitations are acknowledged, managerial implications drawn and avenues for future research are identified.
Place, publisher, year, edition, pages
Smart mobile devices, Mobile Applications, SERVQUAL
Economics and Business
Research subject Business Studies
IdentifiersURN: urn:nbn:se:kth:diva-186301OAI: oai:DiVA.org:kth-186301DiVA: diva2:926797
QS 20162016-05-092016-05-092016-05-16Bibliographically approved