Time and temporality in online corporate pictorials
2015 (English)In: Time & Society, ISSN 0961-463X, E-ISSN 1461-7463Article in journal (Refereed) Epub ahead of print
Many different social contexts are embedded in, and mediated by, visual practices, so too in corporate communication. The specific aim of this paper is to use the concept of scopic regimes as a means of understanding pictorial representations of time and temporality in online corporate communication. It is argued in this paper that the temporal reference has changed direction, from pointing backward to forward. What has been a matter of predominantly portraying important corporate achievements to posterity has increasingly become a matter of appearing for impatient online viewers today as responsible for the future. Three illustrative examples of time and temporality in online corporate pictorials are included and discussed, representing movement, moment, and the allegory of time.
Place, publisher, year, edition, pages
Corporate communication, pictorials, responsibility, scopic regimes, temporality, time
Research subject Business Administration
IdentifiersURN: urn:nbn:se:su:diva-129932DOI: 10.1177/0961463X15587832OAI: oai:DiVA.org:su-129932DiVA: diva2:925860