THE ART OF REPRESENTATION: HOW AUDIENCE-SPECIFIC REPUTATIONS AFFECT SUCCESS IN THE CONTEMPORARY ART FIELD
2016 (English)In: Academy of Management Journal, ISSN 0001-4273, E-ISSN 1948-0989, Vol. 59, no 1, 113-134 p.Article in journal (Refereed) PublishedText
We study the effects of actors audience-specific reputations on their levels of success with different audiences in the same field. Extending recent work that has emphasized the presence of multiple audiences with different concerns, we demonstrate that considering audience specificity leads to an improved understanding of reputation effects. Using data on emerging artists in the field of contemporary art from 2001 to 2010, we investigate the manner in which artists audience-specific reputations affect their subsequent success with two distinct audiences: museums and galleries. Our findings suggest that audience-specific reputations have systematically different effects with respect to success with museums and galleries. Our findings also illuminate the extent to which audience-specific reputations are relevant for emerging research on the contingent effects of reputation. In particular, our findings support our predictions that audiences differ from one another in terms of the extent to which other signals (specifically, status and interaction with other audiences) enhance or reduce the value of audience-specific reputations. Our study thus advances theory by providing empirical evidence for the value of incorporating audience-specific reputations into the general study of reputation.
Place, publisher, year, edition, pages
ACAD MANAGEMENT , 2016. Vol. 59, no 1, 113-134 p.
IdentifiersURN: urn:nbn:se:liu:diva-126842DOI: 10.5465/amj.2013.0621ISI: 000371649500006OAI: oai:DiVA.org:liu-126842DiVA: diva2:917190
Funding Agencies|Oxford University Centre for Corporate Reputation; European Research Council under the European Union ; Riksbankens Jubileumsfond [DNR M12-0301:1]2016-04-052016-04-052016-06-01