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Messy interviews: Changing conditions for politicians’ visibility on the web
Örebro University, School of Humanities, Education and Social Sciences.ORCID iD: 0000-0001-8327-4231
Örebro University, School of Humanities, Education and Social Sciences.ORCID iD: 0000-0002-1089-5819
2016 (English)In: Media Culture and Society, ISSN 0163-4437, E-ISSN 1460-3675, Vol. 38, no 7, 1015-1033 p.Article in journal (Refereed) Published
Abstract [en]

This article provides an updated analysis relating to John B. Thompson’s argument about political visibility and fragility. It does so in light of recent years’ development of communication technologies and the proliferation of nonbroadcasting media organizations producing TV. Instances of a new mediated encounter for politicians is analyzed in detail – the live web interview – produced and streamed by two Swedish tabloids during election campaigning 2014. It is argued that the live web interview is not yet a recognizable ‘communicative activity type’ with an obvious set of norms, rules, and routines. This fact makes politicians more intensely exposed to moments of mediated fragility which may be difficult to control. The most crucial condition that changes how politicians are able to manage their visibility is the constantly rolling ‘non-exclusive’ live camera which does not give the politician any room for error. The tabloids do not seem to mind ‘things going a bit wrong’ while airing; rather, interactional flaws are argued to be part and parcel of the overall web TV performance.

Place, publisher, year, edition, pages
London, United Kingdom: Sage Publications, 2016. Vol. 38, no 7, 1015-1033 p.
Keyword [en]
Broadcasting, fragility, interviews, politicians, tabloids, TV, visibility, web
National Category
Media and Communications Sociology
Research subject
Media and Communication Studies; Sociology
URN: urn:nbn:se:oru:diva-49475DOI: 10.1177/0163443716635865ISI: 000384457400004Scopus ID: 2-s2.0-84988443425OAI: diva2:914584
Posttelevisionens praktiker: Att förnya TV och tidningar med hjälp av web-TV
Riksbankens Jubileumsfond, P13-1106:1
Available from: 2016-03-24 Created: 2016-03-24 Last updated: 2017-11-30Bibliographically approved

Open Access in DiVA

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