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Budgivning och lockpriser: En studie om skillnaden mellan utgångspris och slutpris
KTH, School of Architecture and the Built Environment (ABE), Real Estate and Construction Management.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Biding and price to catch customers: A study about the difference between start price and sale price (English)
Abstract [sv]

Skillnaden mellan det marknadsförda priset och försäljningspriset är något media under de senaste åren och än idag gärna riktar fokus mot. Fastighetsmäklare påstås använda sig av lockpriser vid marknadsföring av objekt till salu. År 2015 nådde man rekordsiffror för antalet anmälningar till Fastighetsmäklarinspektionen (FMI). Enligt fastighetsmäklarna själva handlar det om att dem gör ett bra arbete. Fastighetsmäklarna kan inte påverka hur den enskilda budgivaren agerar vid en budgivning. I den här studien tittade jag därför på hur budgivningen påverkar skillnaden mellan utgångspris och slutpris. Sex olika kommuner i Stockholm undersöktes, vardera med 156 observationer från år 2011-2015. Med hjälp av multipla regressionsanalyser försökte jag se ett samband mellan prisskillnaden och budgivningen i de olika kommunerna. De faktorer jag valde att titta på inom budgivningen var "kontraktsdatum", "antal bud" och "antal budgivare". Statistik framställdes även för att se den genomsnittliga skillnaden mellan utgångspris och slutpris i respektive kommun. Detta för att kunna diskutera förekomsten av lockpriser. Studien visade att ett svagt samband råder mellan prisskillnaden och valda faktorer. Slutsatsen som drogs var att antal bud och antal budgivare inte på egen hand utgör en anledning till skillnaden mellan utgångspris och slutpris. Dessa faktorer kan istället tillsammans med andra faktorer förklara slutpriset bra. I samtliga kommuner var skillnaden mellan utgångspris och slutpris dessutom för liten för att kunna klassas som lockpris.

Abstract [en]

The difference between the marketed price and the selling price is something the media has been focusing on during the last few years and the focus is still the same today. Real estate agents are said to use too low prices in order to attract customers when marketing their listings. The amount of reports to FMI (the authority that supervise real estate agents in Sweden) reached record levels during 2015. According to the real estate agents themselves, this is due to the good work they do. The real estate agents cannot influence how the individual bidder will act during bidding. I therefore looked at how bidding affects the difference between the listed price and the selling price in this study. Six different municipalities in Stockholm are examined, each with 156 observations from year 2011-2015. I tried to see the relationship between the difference in price and bidding in each of the municipalities with the help of multiple regression models. The factors I selected within bidding was the "contract date", "amount of bids" and "amount of bidders". Statistics were also generated to see the average difference between the listed price and the selling price in each municipality. This was done to discuss the occurrences of too low prices. The study shows a weak relationship between the difference in price and the chosen factors. The conclusion was that the amount of bids and the amount of bidders did not single-handedly cause the difference between the listing price and selling price. These factors could instead, alongside with other factors, account for the selling price. The difference between the listing price and selling price in all of the municipalities was too insignificant to be classified as "price to catch customers".

Place, publisher, year, edition, pages
2016.
Series
TRITA-FOB, BoF-KANDIDAT-2016:3
Keyword [en]
Bidding, start price, sale price, price to catch customers
Keyword [sv]
Budgivning, utgångspris, slutpris, lockpris
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:kth:diva-183571Archive number: 329OAI: oai:DiVA.org:kth-183571DiVA: diva2:912608
Supervisors
Examiners
Available from: 2016-03-17 Created: 2016-03-17 Last updated: 2016-03-17Bibliographically approved

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