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En studie om Swish: Acceptans, attityder och intentioner till användning gällande Swish med utgångspunkt från TAM-modellen
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
A study about Swish : Acceptance, attitudes and intentions to use regarding Swish with the TAM-model as a base (English)
Abstract [sv]

Mobila betaltjänster blir ett allt mer aktuellt ämne och den svenska marknaden är inget undantag. Idag erbjuds ett flertal mobila betaltjänster och därmed är det av stor vikt att undersöka vad som gör dem framgångsrika. I denna rapport har den mobila betaltjänsten Swish studerats.

Denna undersökning har haft som avsikt att besvara en frågeställning rörande vilka faktorer som har en påverkan gällande acceptans, attityder och intentioner kring användandet av Swish. Vi avser även att undersöka eventuella samband mellan olika faktorer. I undersökningen har två grupper studerats, vilka är användare och icke-användare av Swish. I hopp om att besvara frågeställningen har Teknologiacceptansmodellen använts och även metoder som lämpar sig väl tillsammans med denna modell. Studiens empiri har samlats in via en elektronisk enkät, vilken utformats med hjälp av inspiration från tidigare studier samt egna tankar kring vad som kan ge intressanta resultat gällande Swish.

Faktorn som enligt våra resultat haft starkast samband med Intention till användning och därmed acceptans och Faktisk användning, är för gruppen användare Upplevd användbarhet. För gruppen icke-användare visar faktorn Socialt inflytande starkast samband med Intention till användning och därmed även acceptans.

Abstract [en]

Mobile payment services is a topic that is becoming more widespread and the Swedish market is no exception. Today the market offers a number of mobile payment services, and thus it is of great importance to examine what makes them successful. In this report the mobile payment service Swish has been studied.

This study has had the intention to answer a question regarding which factors that are affecting the acceptance, attitudes and intentions for the use of Swish. We also had the intention to examine possible relationships between the factors. In this study we have chosen to examine two groups, users and non-users of Swish. In hope of being able to answer the question, the Technology acceptance model was used and also methods that are suitable for this model. The study's empirical data was collected through an electronic survey, which was designed with inspiration from earlier studies and our own ideas about what could give interesting results regarding Swish.

According to our findings Perceived usefulness is the factor that had the strongest relationship with Intention to use and thus acceptance and Actual usage for the group that we called users. For the group of non-users we have found that the factor Social influence had the strongest connection with Intention to use and acceptance.

Place, publisher, year, edition, pages
2015. , 49 p.
Keyword [en]
TAM, Swish, mobile payment, technology acceptance
Keyword [sv]
TAM, Swish, mobila betaltjänster, teknologiacceptans
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:sh:diva-29533OAI: oai:DiVA.org:sh-29533DiVA: diva2:910679
Subject / course
Media Technology
Presentation
(Swedish)
Uppsok
Technology
Supervisors
Examiners
Available from: 2016-03-10 Created: 2016-02-17 Last updated: 2016-03-10Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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