Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Normbrytande eller stereotypisk?: En analys av de kvinnliga karaktärerna i Bondfilmerna som normsättande för samtida skönhets- och kvinnoideal
Linnaeus University, Faculty of Arts and Humanities, Department of Cultural Sciences.
2016 (Swedish)Student paper other, 10 credits / 15 HE creditsStudent thesisAlternative title
Normative or stereotypical? : An analysis of the female characters in the Bond films as normative for the contemporary beauty-and women ideals (English)
Abstract [en]

The purpose of this essay was to investigate how the James Bond films portray the beauty ideals for women during a 40-year period by looking at each woman from four different categories. The study used three Bond films, which were: The Man with the Golden gun from 1974, Goldeneye from 1995 and lastly Skyfall from 2012. By using the semiotic theory with film analysis and Yvonne Hirdmans genus theories the main research question was: How has the contemporary beauty ideals for women reflected on the women’s characters in the James Bond films?The analysis showed that the women in the first movie mostly were portrayed with thin waists with a bigger bust area and with natural faces that had little makeup. The ideal around that time was that the focus on a woman’s body should be the breasts and that came across in the movie. In the other two movies the women’s body types hadn’t changed from the first movie, and the ideals around that time were those of a small body in general. The clothes followed the ideals of the second and third feminist waves that wanted that women should be able to wear whatever she wants which the two later movies showed. The second feminist wave were what started the thesis that women could do and work with the same things as men did. This was seen in the movies as the women worked as secretaries and agents and most of them could handle a weapon which is historically seen as a man’s job.

Place, publisher, year, edition, pages
2016. , 56 p.
Keyword [sv]
Genus, James Bond, Kvinnoframställning, film, normer, skönhetsideal, Semiotik.
National Category
History
Identifiers
URN: urn:nbn:se:lnu:diva-50060OAI: oai:DiVA.org:lnu-50060DiVA: diva2:908311
Subject / course
History
Educational program
Teacher Education Programme for Upper Secondary School, 300/330 credits
Supervisors
Examiners
Available from: 2016-03-11 Created: 2016-03-02 Last updated: 2016-03-11Bibliographically approved

Open Access in DiVA

Normbrytande eller stereotypisk?(820 kB)197 downloads
File information
File name FULLTEXT01.pdfFile size 820 kBChecksum SHA-512
6874065618d1eddc4745fac8a46b077e9eb75660d32dfc111fcd7ec012b5c5eb1a3fc59923bb3b52a8139e661af3ef073587c2bc0c654a5ef5d3d719cb6b34c6
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Sandelin, Amanda
By organisation
Department of Cultural Sciences
History

Search outside of DiVA

GoogleGoogle Scholar
Total: 197 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 634 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf