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Mina damer och herrar! Fotbollen av idag är inte någon sorglös lek utan big business: En studie av svenska ledande fotbollstidningars syn på det svenska fotbollslandslaget och professionaliseringen, 1958-2015
Linnaeus University, Faculty of Arts and Humanities, Department of Cultural Sciences.
Linnaeus University, Faculty of Arts and Humanities, Department of Cultural Sciences.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Ladies and gentlemen! Football of today is not a carefree game but big business : A study of Swedish leading football journals´ view of the Swedish national team and the professionalization, 1958-2015 (English)
Abstract [en]

In this study we’ve followed the Swedish national team in football from 1958, nine years before the removal of the Swedish amateurisms, throughout the professionalism until 2015. The purpose has been too look at the leading football and sports journals to compare the view of the Swedish national teams in football during the world cup years of 1958, 1974, 1994 and the qualification too the UEFA Euro 2016 which was played in 2015. We have also looked into the view of the professionalization of Swedish football which has turned into a more international professionalization during the last twenty years. The football and sports journals we’ve study is Idrottsbladet (1958 & 1974), Svensk fotbolltidning (1974 & 1994), Goal (1994 & 2015) and Offside (2015). We have an analysis with focus on the professionalisms progress. The analysis is based on three views, philosophy, organization and economics. The philosophy has changed from being a game too become a spectacle, the organization has gone from volunteering too wage work and professionalism too interacting agents. In the economics football has gone from having its focus on the results of the sport to the result of the profit, to being about money by spectacle. Our result shows that there’s a wish to return to a collectivist way of playing instead of individualistic that is dominating. Social media has developed the professionalism a made the rich and power full even more so. The players’ development has gone from armature to professional to become he’s own businessman.

Place, publisher, year, edition, pages
2016. , 61 p.
National Category
URN: urn:nbn:se:lnu:diva-50001OAI: diva2:908036
Subject / course
Educational program
Lärarprogrammet, inriktning mot verksamhet i grundskolans senare år och gymnasiet
Available from: 2016-03-02 Created: 2016-03-01 Last updated: 2016-03-02Bibliographically approved

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