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Växjö Lakers: Conversation About Co-branding & Brand Identity Redesign
Linnaeus University, Faculty of Arts and Humanities, Department of Design.
2016 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis [Artistic work]Alternative title
Växjö Lakers Rebranding : Redesign of brand identity (English)
Abstract [en]

This project is a simulation of the redesign of Växjö Lakers ice hockey club brand identity. A conversation about Co-branding and participatory design to include fans and people in general to take part in designing the brand identity of the club they support. My role as designer is to test, examine and analyse to come up with design methods and tools (Create your own logo website) that will enable fans and everyone to design their own version of the Växjö Lakers identity. In order to connect and create a bridge between club and fans that are willing to take part in such project, this will result of creating designs that would be more relevant to the image of the club that fans imagined.

Place, publisher, year, edition, pages
2016. , 88 p.
Keyword [en]
Co design, participatory design, Co branding, branding, brand identity, rebranding, redesign, graphic design, logotype, sport, facelift, how to design a logo
Keyword [sv]
bygga varumärke, varumärke, logotyp
National Category
URN: urn:nbn:se:lnu:diva-49897OAI: diva2:906181
Subject / course
Educational program
Design, Master Programme, 120 credits
2016-02-22, M2069, Linnaeus university, M-building, Växjö, 13:00 (English)
Available from: 2016-03-02 Created: 2016-02-24 Last updated: 2016-03-02Bibliographically approved

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