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Att dela på Facebook: Vad har sociala funktioner för relation till delningsbeteende på sociala medier?
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Sharing on Facebook : Social action and sharing behavior on social media (English)
Abstract [en]

This paper aims to examine what kind of relation social actions have to the sharing behavior on social media. The technology is developing rapidly and contributes to an information-rich society, which has many positive aspects. In contrast, a lot of shared information is old, biased, incorrect, or come from extreme sources, because people do not take the time to investigate the origin of the information. These negative aspects and the sharing behavior it leads to are examined in this paper to find out if they are related to the simplicity of sharing. The procedure for investigating this has been through two different methods. The first is a survey that was shared on Facebook, to get an understanding of what is primarily given and why. Based on the results from the survey interview questions were developed to be addressed to a number of Facebook users, to understand how they act on social media. Analysis of the results was carried out with the help of Uses and Gratification Theory as it focuses on how people consciously choose the media that satisfies their needs. The study concluded that people's past experiences create expected feelings, which then form the basis for the decision to perform an action, for example, to share information.

Place, publisher, year, edition, pages
2015. , 30 p.
Keyword [en]
Social Media, Facebook, Critical Thinking, Social Actions, Emotions, Share, Uses and Gratification Theory
National Category
Media and Communication Technology
URN: urn:nbn:se:sh:diva-29559OAI: diva2:904619
Subject / course
Media Technology
Available from: 2016-02-19 Created: 2016-02-19 Last updated: 2016-02-19Bibliographically approved

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