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"Det absolut värsta jag varit med om": En kvalitativ innehållsanalys av kvällspressens rapportering om knivdådet på Ikea 2015
Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
"My absolute worst experience" : A Qualitative Content Analysis of the Newspapers Reports about the Knife Attack at Ikea 2015 (English)
Abstract [sv]

Syftet med denna studie är, utifrån ett journalistiskt perspektiv, att undersöka hur kvällspressen rapporterade och framställde Ikea och det knivdåd som ägde rum på företagets varuhus i Västerås, den 10 augusti 2015. Åtta nyhetsartiklar från Aftonbladet och Expressens webbplatser har analyserats. Metoden som har använts är en kvalitativ innehållsanalys med hermeneutisk analysstrategi, för att detaljerat undersöka nyhetsartiklarna genom deras rubriker, ingresser, mellanrubriker och brödtexter. Som analysverktyg användes nyhetsvärderingsteorin och medielogikens dramaturgiska teori.

Resultatet visar att Aftonbladet och Expressen uppfyller sju av åtta nyhetskriterier i nyhetsvärderingsteorin vid rapporteringen om knivdådet på Ikea. Rapporteringen presenterade, bland annat, kulturell och geografisk närhet mellan händelsen och publiken. Rapporteringen fokuserade på hur olika vittnen (inklusive Ikeas personal) upplevde knivdådet, samt hur Ikea agerade efter händelsen. Resultatet visar också att berättarteknikerna i medielogikens dramaturgi presenterar Ikea som ytterligare ett offer i sammanhanget då Ikea framställs som chockade, empatiska och ansvarsfulla. Knivdådet framställs som oförutsägbart och chockerande.

Utifrån resultatet kan vi dra slutsatsen att det unika och chockerande knivdådet på Ikea hade högt nyhetsvärde och därför bedömdes händelsen som intressant för publiken att ta del av. Ikea framställdes inte på ett kritiskt sätt, eftersom Ikea agerade empatiskt och ansvarsfullt omedelbart efter händelsen.

Abstract [en]

The purpose of this study is, from a journalistic perspective, to examine how the Swedish newspapers reported and presented Ikea and the knife attack that took place at the company's department store in Västerås, Sweden, on August 10, 2015. Eight news articles from the websites of the Swedish newspapers Aftonbladet and Expressen have been analyzed. Using a qualitative content analysis with a hermeneutic strategy the news articles has been analyzed in detail by their main headlines, leads, intermediate headlines and body texts. The News Value theory and the Media Dramaturgy of the Media Logic theory were used as analytic tools for this study.

The result shows that the Swedish newspapers reported about the knife attack at Ikea by fulfilling seven out of eight news criterias from the News Value theory. The news reports presented, among other things, cultural and geographical proximity between the event and the audience. The news reports were also focused on how witnesses (including Ikeas staff) experienced the knife attack, and how Ikea took action after the event. Another result shows that the Media Logic Dramaturgy portrayed Ikea as another victim in the context of the event, since Ikea was portrayed as shocked and empathic. The knife attack was portrayed as unpredictable and shocking. Based on the results, one conclusion is that the unique and shocking knife attack at Ikea were newsworthy and therefore appraised as an interesting event for the audience to read about. Ikea was not presented in a critical way because Ikea acted empathetic and responsible immediately after the event.

Place, publisher, year, edition, pages
2016. , 78 p.
Keyword [en]
News Value, Media Logic, Media Dramaturgy, Ikea, Knife Attack, Qualitative Content Analysis, Swedish Newspapers
Keyword [sv]
Nyhetsvärdering, Medielogikens dramaturgi, Ikea, Knivdåd, Kvalitativ innehållsanalys, Nyhetsartiklar, Expressen, Aftonbladet
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-29367ISRN: JU-HLK-MKA-1-20160018OAI: oai:DiVA.org:hj-29367DiVA: diva2:902534
Subject / course
HLK, Media and Communication Studies
Presentation
2016-01-19, Gjuterigatan 5, 553 18, Jönköping, 10:00 (Swedish)
Supervisors
Examiners
Available from: 2016-02-16 Created: 2016-02-11 Last updated: 2016-02-16Bibliographically approved

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