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Motivation through Benevolence: A Case Study on the Impact of CSR on Work Motivation
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2016 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

På senare tid har Corporate Social Responsibility (CSR) blivit en allt viktigare företagsfråga. Det har dock framhävts att otillräcklig forskning har ägnats åt att dess inverkan på anställda. Syftet med denna studie varit att undersöka effekten av CSR, riktad mot externa intressenter, på anställdas arbetsmotivation. För detta ändamål har en fallstudie av en svensk bank genomförts. Först utfördes en kartläggning av bankens CSR. Sedan utvecklades ett konceptuellt ramverk inspirerat av dels kartläggningen av bankens CSR, och dels av Hackman och Oldhams Job Diagnostic Survey. Därefter distribuerades en psykometrisk undersökning till 117 anställda i ett av bankens sex affärsområden. Detta i syfte att försöka fånga in den potentiella motivationseffekten av bankens CSR. Den huvudsakliga upptäckten av studien indikerar ett positivt samband mellan upplevd CSR och arbetsmotivation. Dessutom, utav de valda måtten för arbetsmotivation, visade sig upplevd meningsfullhet generera den tydligaste kopplingen till CSR, följt av upplevt ansvarstagande och feedback. Följaktligen är den viktigaste slutsatsen, inom ramen för denna studie, att arbetsmotivation påverkas positivt av CSR.

Abstract [en]

In recent times, Corporate Social Responsibility (CSR) has become an increasingly important corporate issue. It has, however, been argued that insufficient research has been dedicated to its impact on employees. The purpose of this study has been to examine the effect of CSR directed at external stakeholders on employee motivation. In order to do so, a case study on a Swedish bank was conducted. First, a mapping of the bank's CSR was carried out. Thereafter, a conceptual framework inspired by the mapping of the bank's CSR as well as by Hackman and Oldham's Job Diagnostic Survey was developed. Second, a psychometric survey was distributed to 117 of the bank's employees in one of its six regional business units. This was done in order to capture the potential motivational effect of the CSR of the bank. The principal finding of the study indicates a positive relationship between perceived CSR and work motivation. Furthermore, out of the selected measures of work motivation, experienced meaningfulness provided the most distinct connection to CSR, followed by experienced responsibility and feedback. Accordingly the most important conclusion, within the scope of this study, is that CSR positively affects work motivation.

Place, publisher, year, edition, pages
2016. , 41 p.
Keyword [en]
Corporate Social Responsibility, work motivation, Job Diagnostic Survey, meaningfulness, responsibility, feedback
Keyword [sv]
Corporate Social Responsibility, arbetsmotivation, Job Diagnostic Survey, meningsfullhet, ansvarstagande, feedback
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-275899OAI: oai:DiVA.org:uu-275899DiVA: diva2:901623
Educational program
Bachelor Programme in Business and Economics
Supervisors
Available from: 2016-02-08 Created: 2016-02-08 Last updated: 2016-02-08Bibliographically approved

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