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Huvudtitel: Proffstyckarna: En kvantitativ innehållsanalys av opinionsmaterial och åsiktsbaserad journalistik på Expressen och Aftonbladets sportsidor 1995, 2005 och 2015
Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Problem definition and purpose: In 2015, the newspapers sports columns is filled with opinions and analyzes of the events foretold by self-proclaimed experts, sports journalists at the newspapers, This is done to market themselves and their employer, create a relationship with their readers and stand out from the competition. In this thesis we researched two Swedish tabloids, to try to establish whether there has been a notable change in opinions on the sports sections during the last twenty years.

Method and material: Quantative content analysis of sport pages of Swedish tabloids Aftonbladet and Expressen during 4-10 November 1995, 2005 and 2015. By identifying how many of the published articles that can be categorized as opinions, and by measuring those articles in square centimeter, we are using graphs and tables to show how the opinion-based material has changed fron 1995 until 2015.

Main result: The thesis shows an increasing in opinions and opinion based journalism in Swedish tabloids sport pages over the course of a twenty-year period.

Place, publisher, year, edition, pages
2016. , 50 p.
Keyword [sv]
journalism, sport, sport journalism, tabloids, opinions, columns, pundits. Sportbladet. Expressen
National Category
Media Studies
URN: urn:nbn:se:miun:diva-26989OAI: diva2:901375
Educational program
Journalism Programme SJOUG 180 higher education credits
Available from: 2016-02-08 Created: 2016-02-08 Last updated: 2016-02-08Bibliographically approved

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