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Sociala medier och public service: En kvalitativ studie om hur anställda på några av SVT:s lokala nyhetsredaktioner ser på redaktionens roll på sociala medier
Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Purpose: To explain how some of the local TV stations of Swedish Television

relate to the rules of public service when using social media.

Method: This essay is written by a qualitative method and is the result of

interviews with eight respondents from four different editorial offices in Sweden:

SVT Väst, SVT Skåne, SVT Västernorrland and SVT Västmanland.

After having interviewed the respondents and read relevant literature, we could

draw conclusions and discuss how the editorial offices deal with the contract of

public service while being on social media.

Main results: Our results showed that the difference between commercial media

and public service media is getting smaller. It’s important for the editorial offices of

the local TV stations to use social media as a platform for their news, even though

there are commercial ads on Facebook, for instance. It’s also important for them to

be where the public is, although it’s on a commercial digital platform as Facebook

or Twitter. We also found that the rules of public service may be changed in a near

future. The bigger editorial offices want to get viewers by having sensational

headlines, whereas the smaller ones focus on the relationship with the public.

Place, publisher, year, edition, pages
2016. , 50 p.
Keyword [en]
social media, public service, tabloidization, commercial media, commercialization, SVT and social media, swedish television
National Category
Media Studies
Identifiers
URN: urn:nbn:se:miun:diva-26984OAI: oai:DiVA.org:miun-26984DiVA: diva2:900508
Educational program
Journalism Programme SJOUG 180 higher education credits; Photo Journalism SBJUG 180 higher education credits
Supervisors
Examiners
Available from: 2016-02-05 Created: 2016-02-04 Last updated: 2016-02-05Bibliographically approved

Open Access in DiVA

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d8f666fc2410bf10e64666b21eabb4c3fe6b8638dd68c522c51c656ffb2e01705a1a16e6e5a930f96c91b1ca85bcd768d4bed9100c102b37a421a364ae5ecfcc
Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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