Sociala medier och public service: En kvalitativ studie om hur anställda på några av SVT:s lokala nyhetsredaktioner ser på redaktionens roll på sociala medier
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Purpose: To explain how some of the local TV stations of Swedish Television
relate to the rules of public service when using social media.
Method: This essay is written by a qualitative method and is the result of
interviews with eight respondents from four different editorial offices in Sweden:
SVT Väst, SVT Skåne, SVT Västernorrland and SVT Västmanland.
After having interviewed the respondents and read relevant literature, we could
draw conclusions and discuss how the editorial offices deal with the contract of
public service while being on social media.
Main results: Our results showed that the difference between commercial media
and public service media is getting smaller. It’s important for the editorial offices of
the local TV stations to use social media as a platform for their news, even though
there are commercial ads on Facebook, for instance. It’s also important for them to
be where the public is, although it’s on a commercial digital platform as Facebook
or Twitter. We also found that the rules of public service may be changed in a near
future. The bigger editorial offices want to get viewers by having sensational
headlines, whereas the smaller ones focus on the relationship with the public.
Place, publisher, year, edition, pages
2016. , 50 p.
social media, public service, tabloidization, commercial media, commercialization, SVT and social media, swedish television
IdentifiersURN: urn:nbn:se:miun:diva-26984OAI: oai:DiVA.org:miun-26984DiVA: diva2:900508
Journalism Programme SJOUG 180 higher education credits; Photo Journalism SBJUG 180 higher education credits
Ödmark, Sara, Adjunkt
Falasca, Kajsa, Lektor