Kommunikatörernas kommunikation: En studie om hur Prime och Hero Kommunikation kommunicerar på Facebook
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Title: Communicators communication- A study on how Prime and Hero Kommunikation communicate on Facebook (Kommunikatörernas kommunikation- En studie om hur Prime och Hero Kommunikation kommunicerar på Facebook)
Author: Lovisa Andersson Zimdahl and Olivia Karsten
Tutor: Anne-Marie Morhed
Period: Autumn 2015
University: Division of Media and Communication, Department of Information Science, Uppsala University
Aim: The aim of the thesis is to conduct a study on how the communication agencies Prime and Hero Kommunikation communicate on their Facebook profiles. Furthermore, how are these agencies presenting themselves and what are their purposes of being on the network?
Method/Material: The study is based on qualitative research where the methods of choice are netnografical observations and semi-structured interviews. The material collected and analyzed is Prime and Hero Kommunikation’s communication feed on their Facebook pages, and inteviews with people working at the bureaus.
Main results/Conclusions: The main result of this study is that the communication agencies are communicating differently from each other. Prime’s communication is characterized by a more serious tone where news reports are frequently being published. Furthermore, Prime is consciously associating themselves with important people and organisations. The study indicates that Prime is building their brand on Facebook through communication strategies.
Hero Kommunikation, on the other hand, is communicating a more easy-going image of themselves by publishing events where they often mention their customers. Hero Kommunikation opines that only events are suitable for Facebook communication. This indicates that they have a respect for the network.
Hero Kommunikation´s purpose is, unlike Prime’s, not to build their brand on the network. The main reason why the communication agencies’ communication differ from each other is due to the fact that they have different business ideas and different perspectives on social media.
Keywords: communication bureaus, social media, Facebook, strategic communication, self-presentation
Place, publisher, year, edition, pages
2015. , 73 p.
kommunikationsbyråer, sociala medier, Facebook, strategisk kommunikation, självpresentation
Media and Communications
IdentifiersURN: urn:nbn:se:uu:diva-275202OAI: oai:DiVA.org:uu-275202DiVA: diva2:899253
Subject / course
Media and Communication Studies
Morhed, Anne-Marie, Universitetslektor