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Communicative leadership: Exploring leaders' discourse on participation and engagement
Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.ORCID iD: 0000-0003-4271-4231
2016 (English)In: Comunicação & Sociedade, ISSN 0101-2657, E-ISSN 2175-7755, Vol. 38, no 2, 7-42 p.Article in journal (Refereed) Published
Abstract [en]

This study investigates organizational leaders’ discourses and how they are embedded in organizational and national structures and relate to leadership and communication in two Swedish organizations. This study has social constructionist aspirations and invokes qualitative, discursive, and interpretive perspectives. The findings, based on 27 interviews with leaders at various levels in the two industries, indicate that leaders’ discourses are affected differently by national and organizational cultural structures and are related to the circumstances affecting the construction of communicative leadership in these organizations. In a strongly established organizational culture national, context has less influence because members are loyal to the communication and leadership views of the organization in question. Discourses of commu- nicative leadership and Swedish leadership are relevant to the organization that work to make its leaders more communicative. However, notwithstanding the predominance of national or organisational leadership and communication views, leaders remain viewing themselves as the main leadership actors. The study also seeks to extend the knowledge of the concept of communicative leadership contributing to the understanding of its definition in relation to characteristics of national and organizational cultures. Keywords: communication; leadership; communicative leadership; discourse; national culture; organizational culture.

Abstract [pt]

Este estudo investiga os discursos de líderes em duas organizações suecas e como esses estão envolvidos em estruturas organizacionais e nacionais associadas à liderança e comunicação.O estudo tem um enfoque socialconstrutivista e evoca perspectivas qualitativas, discursivas e interpretativas. As conclusões, baseadas em 27 entrevistas com líderes de diversos níveis hierárquicos, indicam que, nas ditas indústrias, os discursos dos líderes são influenciados de formas distintas por estruturas organizacionais e culturais. Também indicam que esses discursos estão circunstancialmente associados à construção da liderança comunicativa. Em uma cultura organizacional fortemente estabelecida, o fator nacional possui menos relevância, uma vez que os empregados das organizações estudadas aderem mais às visões de comunicação e liderança das próprias empresas. Discursos sobre liderança comunicativa e o estilo próprio de liderança sueca são relevantes para uma organização que objetiva investir no aperfeiçoamento comunicativo de seus líderes. Contudo, a despeito de os padrões de comunicação e liderança serem nacionais ou organizacionais, os líderes ainda se concebem como os principais agentes do processo de liderar. Esse estudo também procura expandir o conhecimento do conceito de liderança comunicativa e contribuir para a compreensão de sua definição em relação às características das culturas nacional e organizacional. Palavras-chave: comunicação; liderança; liderança comunicativa; discurso; cultura nacional; cultura organizacional.

Abstract [es]

Este estudio investiga los discursos de líderes de dos organizaciones suecas, cómo estos se involucran a los sistemas organizacionales y nacionales y cómo describen las nociones de liderazgo y comunicación. El estudio tiene un abordaje socio-constructivista y utiliza perspectivas cualitativas, discursivas e interpretativas. Las conclusiones, basadas en 27 entrevistas con líderes de diversos niveles jerárquicos, indican que en las industrias suecas citadas los discursos de los jefes son afectados diferentemente por la cultura organizacional y nacional. Además, esos discursos circunstancialmente colaboran para la construcción del liderazgo comunicativo en sus respectivas compañías. En una cultura organizacional fuertemente establecida, el con- texto nacional tiene menos influencia, ya que los empleados obedecen más a las visiones de liderazgo y comunicación de las mismas empresas. Los discursos de liderazgo comunicativo y el estilo sueco de liderar son relevantes para las organizaciones que anhelan desarrollar las competencias comunicativas de sus líderes. Sin embargo, independiente de que las visiones de comunicación y liderazgo sean organizacionales o culturales, los líderes aún se consideran como agentes principales del proceso de liderar. Esta investigación también busca ampliar el conocimiento acerca del concepto de liderazgo comunicativo, comprendiéndolo a partir de sus características culturales y organizacionales. Palabras clave: comunicación; liderazgo; liderazgo comunicativo; discurso; cultura nacional; cultura organizacional.

Place, publisher, year, edition, pages
2016. Vol. 38, no 2, 7-42 p.
Keyword [en]
communication; leadership; communicative leadership; discourse; national culture; organizational culture
Keyword [pt]
comunicação; liderança; liderança comunicativa; discurso; cultura nacional; cultura organizacional
Keyword [es]
comunicação; liderança; liderança comunicativa; discurso; cultura nacional; cultura organizacional
National Category
Communication Studies
Identifiers
URN: urn:nbn:se:miun:diva-26946DOI: 10.15603/2175-7755/cs.v38n2p7-42OAI: oai:DiVA.org:miun-26946DiVA: diva2:898461
Available from: 2016-01-28 Created: 2016-01-28 Last updated: 2016-11-17Bibliographically approved
In thesis
1. Communicative leadership: (Re)Contextualizing a Swedish concept in theory and within organizational settings
Open this publication in new window or tab >>Communicative leadership: (Re)Contextualizing a Swedish concept in theory and within organizational settings
2016 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

The purpose of this thesis is to theorize about the concept of communicative leadership as well as explore the construction of the concept in three Swedish national and multinational organizations. ‘Communicative leadership’ is a concept often used in Swedish organizations and, in practice, refers to leaders’ communication competence related to others, and specifically toward her or his employees. It generally assumes that communicative leaders are better communicators than other leaders. Organizations using the concept accordingly evaluate and develop leaders’ communication competence. The thesis consists of five studies; one grounded in qualitative and quantitative literature on leadership and leadership communication and the other four using interviews with leaders and employees as datasets. The first article extends our understanding of communicative leadership with four communication behaviors to be applied toward developing leaders and defining communicative leadership with focus on leaders’ communicative behavior towards others. The results from the other four articles further contribute to our understanding of communicative leadership and they were obtained applying a constructionist and discursive framework in order to analyze the connections of contexts to the discourses of communicative leadership and highlight the socially constructed nature of communicative leadership. The results emphasize that different contexts found locally have consequences for the relation between leaders and employees, constitutively affecting local discourses and context. In addition to defining and conceptualizing the notion, this thesis thus also clarifies the roles of leaders and employees in leadership practices, highlights how micro- and macro-contexts interplay and what elements interact with them, mutually influencing consequences for perceptions and constructions of leadership locally. Furthermore, the empirical studies demonstrate that communicative leadership discourses do not just reveal contexts and how they are constituted and perceived; leaders’ and employees’ discourses can also reveal which changes organizational members desire to implement.

Abstract [sv]

Denna avhandlings syfte är såväl att teoretisera begreppet kommunikativt ledarskap som att utforska begreppets konstruktion och användning i tre svenska nationella och multinationella organisationer. ‘Kommunikativt ledarskap’ är ett begrepp som ofta används i svenska organisationer. Det syftar i praktiken på ledares kommunikationskompetens i förhållanden med andra, och specifikt mot medarbetare. Generellt förutsätter begreppet att kommunikativa ledare är bättre på att kommunicera än andra ledare. Organisationer som använder begreppet utvärderar och utvecklar ledarnas kommunikativa kompetens i enlighet därmed. Avhandlingen består av fem studier; en grundad på den kvalitativa och kvantitativa litteraturen om ledarskap och kommunikation och de andra fyra använder intervjuer med ledare och anställda som empiriskt material. Avhandlingens första artikel utvidgar vår förståelse av kommunikativt ledarskap med fyra kommunikationsbeteenden som kan användas för ledarutveckling och genom att definiera kommunikativt ledarskap med fokus på ledares kommunikativa beteende. Resultaten från de resterande fyra artiklarna bidrar till vår förståelse av kommunikativt ledarskap i praktiken. Här tillämpades ett konstruktionistiskt och diskursivt ramverk för att analysera ledares och medarbetares syn på och användning av kommunikativt ledarskap och belysa hur kommunikativt ledarskap är socialt konstruerat i de undersökta organisationerna. Resultaten betonar att olika lokalt existerande sammanhang har konsekvenser för relationen mellan ledare och anställda, en relation som konstitueras och formas i lokala diskurser och sammanhang. Förutom att definiera och teoretisera begreppet, förtydligar denna avhandling ledares och anställdas roller i ledarskapsutövningen, belyser hur mikro- och makro-sammanhang samspelar, och ömsesidigt påverkar konsekvenserna för uppfattningar och konstruktioner av ledarskap på det lokala planet. Dessutom demonstrerar de empiriska studierna att ledares och medarbetares diskurser om kommunikativt ledarskap inte bara avslöjar hur det inrättas och uppfattas i olika sammanhang; utan även kan avslöja vilka förändringar en organisations medlemmar önskar tillämpa.

Place, publisher, year, edition, pages
Mittuniversitet Sundsvall, 2016. 176 p.
Series
Mid Sweden University doctoral thesis, ISSN 1652-893X ; 235
National Category
Media and Communications
Identifiers
urn:nbn:se:miun:diva-26932 (URN)DEMICOM (Local ID)978-91-88025-47-0 (ISBN)DEMICOM (Archive number)DEMICOM (OAI)
Public defence
2016-01-29, M102, Sundsvall, 11:00
Supervisors
Note

Vid tidpunkten för disputationen var följande delarbeten opublicerade: delarbete 3 (kommande), 4 (inskickat) och 5 (inskickat).

At the time of the doctoral defence the following papers were unpublished: paper 3 forthcoming), 4 (submitted) and 5 (submitted)

Available from: 2016-01-28 Created: 2016-01-26 Last updated: 2016-02-09Bibliographically approved

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