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We're all fucking zombies: En etnografisk studie om hur personliga mobila medier används för att skapa vardaglig trygghet och rumslig mening
Södertörn University, School of Culture and Education.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study examines how smartphones, laptops and tablets are used to create a sense of security, place, and time in the everyday lives of their consumers. Mark Deuze (2012) and his take on the modern society as a zombie apocalypse has been an inspiration for my work, there of the title. ”We’re all fucking zombies” is a metaphor for how highly-connected people of today are by living in and through the media, instead of living with it. To implement this I’ve chosen a phenomenological perspective, as it is the media-users’ subjective experiences of their everyday lives that I’m mainly interested in studying. I decided to focus on the mobile use of media since most of the research in this area focus on domestic media use. The theoretical framework that has set the foundation for the study is a combination of the time- space-dimensions of mobility, media as practice, symbolic interactionism, relational artifacts and phenomenological sociology. The purpose of using these theories is to get insight on how the media creates new opportunities for our social life, and to get an overview of how the new technological media leads to entirely new types of practices. The empirical data has been collected through a qualitative focus group interview with four respondents. They were selected to participate as they perceive themselves to be above average in comparison with the statistics of Mediebarometern (2014). The results showed that being connected through mobile media is considered to be of high importance. Although the ”connectedness” is only vital when being present in the locations directly related to the everyday life. Based on Silverstones (1994) explanation of phenomenology, and his studies of how television contributes to the ontological security, I conclude that the personalized mobile media has the same effect on it’s users.

Place, publisher, year, edition, pages
2015. , 45 p.
Keyword [en]
digital media, mobile media, screen media, personalized media, smartphones, laptops, tablets, everyday life, phenomenology
National Category
Media and Communications
URN: urn:nbn:se:sh:diva-29353OAI: diva2:898327
Subject / course
Media and Communication Studies
Available from: 2016-01-28 Created: 2016-01-27 Last updated: 2016-01-28Bibliographically approved

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