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INVOLVERA KOMMUNICERA INNOVERA: En fallstudie på en svensk organisation kring hur involvering och kommunikation kan anpassas i innovationsprojekt för att minska motståndet
KTH, School of Industrial Engineering and Management (ITM), Machine Design (Dept.).
KTH, School of Industrial Engineering and Management (ITM), Machine Design (Dept.).
2015 (Swedish)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesisAlternative title
INVOLVE COMMUNICATE INNOVATE : A case study on a Swedish organization regarding how involvement and communication can be adjusted in innovation projects in order to reduce resistance (English)
Abstract [sv]

Ökad konkurrens på marknaden har inneburit ökade krav på organisationer att generera mer innovativa idéer. Då ökad innovationsgrad hos idéerna står i relation till ökat risktagandet innebär detta att organisationer tvingas hantera högre risk. En av konsekvenserna av detta är att det kan skapas ett internt motstånd inom organisationer mot idéer av högre innovationsgrad, något som denna studie syftar till att undersöka hur detta kan motarbetas. Ämnet kring hur motstånd mot innovation kan motarbetas har legat till grunden för flera tidigare studier. Det främsta forskningsområdet har varit att granska organisationsledningens hantering med fokus på innovationsstrategi och organisationskultur. Denna studie fokuseras dock på en mer lokal nivå kring hur en innovationsavdelning ska arbeta för att minska motståndet mot nya idéer. Fokus för studien ligger i hur en innovationsavdelning kan arbeta med involvering i innovationsprojekt och kommunikation med berörda parter för att minska motståndet. Ett område som enligt författarnas tolkning är relativt outforskat inom forskningsområdet innovation. Studien genomfördes som en induktiv fallstudie inom en svensk organisation inom dagligvaruhandeln. Under studien har totalt 16 intervjuer genomförts inom fallstudieorganisationen. Samtliga respondenterna är i någon grad delaktiga i innovationsarbetet och kan delas in i fyra roller där de antingen är beställare av projekt till innovationsavdelningen, mottagare av resultatet från innovationsprojekt, mellan chefer som arbetar nära innovationsavdelningen eller personer som arbetar inom innovationsavdelningen. Vidare har studien kompletterats med fyra intervjuer inom andra organisationer med innovationsavdelningar för att undersöka generaliserbarheten i resultatet. Resultatet tyder på att involvering och kommunikation under innovationsprojekt ska anpassas efter de berörda individerna samt projektets karaktär. Slutsatsen som har dragits är att en dynamisk hantering av involvering av roller samt anpassad kommunikation kring projektstruktur och projektmål skapar ett bredare engagemang inom organisationerna, vilket tros ha en positiv inverkan på att minska motståndet inom organisationer.

Abstract [en]

Increased competition in the market has resulted in increased demands on organizations to generate more innovative ideas. Since it is shown that the level of innovation correlate with the amount of risk-taking, this means that organizations are forced to handle higher risks. One of the consequences is that this can lead to an internal resistance within organizations against ideas of a higher degree of innovation and this study aims to investigate how this can be counteracted. How organizations should face this ascending resistance has formed the foundation of several earlier studies. The primary research on the subject has been to review management's handling of the organization with a focus on innovation strategy and organization culture. The focus of thisstudy is instead towards a more local level of the problem, how an innovation department can work with involvement in innovation projects and communication with involved people to reduce the resistance. An area, according to the authors' interpretation, that is relatively unexplored in the science of innovation. The study was performed as an inductive case study at a Swedish organization in the FMCG sector. During the study a total of 16 interviews were conducted at the case study- organization. All of the respondents are at some level involved in the innovation work and can be divided into four different roles where they either; order projects from the innovation department; receive the results from the innovation department; are middle managers who work closely with the innovation department; or are people working in the innovation department. Furthermore, the study has been complemented by four interviews at other companies with assigned innovation departments in order to investigate the generalizability of the results. The results indicate that involvement and communication during an innovation project should be dependent on the involved individual and the characteristics of the project. The conclusion that can been drawn from the study is that a dynamic management of the involvement of individual and a customized communication regarding the project structure and project goals creates a wider involvement within companies, which is believed to have a positive impact on decreasing the resistance within companies.

Place, publisher, year, edition, pages
2015. , 62 p.
Series
MMK 2015:38 MPI 07
Keyword [en]
innovation, internal, resistance
Keyword [sv]
innovation, internt, motstånd
National Category
Mechanical Engineering
Identifiers
URN: urn:nbn:se:kth:diva-180954OAI: oai:DiVA.org:kth-180954DiVA: diva2:897766
Supervisors
Examiners
Available from: 2016-01-27 Created: 2016-01-26 Last updated: 2016-01-27Bibliographically approved

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