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Turisten och souveniren: Motiv till inköp
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syfte: Syftet med uppsatsen är att kartlägga de olika motiv som finns i samband med att turisterna gör souvenirinköp som de tar med sig hem.

 

Metod: Uppsatsen bygger på en hypotetisk-deduktiv ansats för att skapa en djupare förståelse för hur motiv speglar souvenirer. Den empiriska datan samlades in genom strukturerade intervjuer där 320 respondenter deltog.

 

Slutsatser: Studiens resultat visar att det finns olika motiv till souvenirinköp. Det framgår även att det finns skillnader i motiven gällande genus. Studien visar att inköp av souvenirer går att koppla till turismshopping

Place, publisher, year, edition, pages
2016. , p. 58
Keyword [en]
Souvenir, motive, tourism, gender, tourismshopping, memories, consumption
Keyword [sv]
Souvenir, motiv, turism, genus, turismshopping, minnen, konsumtion
National Category
Other Social Sciences not elsewhere specified
Identifiers
URN: urn:nbn:se:lnu:diva-49275OAI: oai:DiVA.org:lnu-49275DiVA: diva2:897503
Subject / course
Tourism Studies
Educational program
Tourism Management Programme, 180 credits
Supervisors
Examiners
Available from: 2016-01-28 Created: 2016-01-25 Last updated: 2016-01-28Bibliographically approved

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Sjöberg, EvelinaPettersson, LisaWeigardh, Elin
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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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  • asciidoc
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