Viskleken: En fallstudie av Polisens interna förändringskommunikation
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
The previously 21 Swedish police departments have merged into one united police authority divided into 7 regions. This is the biggest reorganisation within the police since 1965. Communication plays a critical role when it comes to the implementation of planned changes, and the reorganization of the Police requires well structured communication strategies.
This study aims to investigate how the internal change communication regarding the reorganization of the Police authority has been designed and perceived by managers and employees within the Police in region Mitt and Uppsala. For this purpose, two research questions have been formulated: How has the internal change communication been designed in Uppsala? and How has the communication been perceived by management and employees in Uppsala?
Six interviews have been executed with a strategic communicator, two managers and four employees within the Police in region Mitt and Uppsala. The empirical results have been analyzed in the light of Clampitt, DeKoch and Cashman’s communication strategies, The Change Weel, theories about sensemaking and the terms uncertainty and serial reproduction errors.
The study shows that the internal change communication has been designed partly with a focus on the organization’s managers. The change communication has also been designed with a responsiveness towards the employees. The importance of making sense of information has also been accentuated. The employees that were interviewed for this study have both positive and negative perceptions of the change communication while the managers only have positive perceptions.
Place, publisher, year, edition, pages
2016. , 72 p.
Kommunikation, förändringskommunikation, strategisk kommunikation, meningsskapande
Media and Communications
IdentifiersURN: urn:nbn:se:uu:diva-274743OAI: oai:DiVA.org:uu-274743DiVA: diva2:897487