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Vem och vad äger sportbilagornas etta?: En kvantitativ innehållsanalys av kvällstidningarnas sportbilagors förstasidor
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Who and what owns the sports sections first page? : A quantitative content analysis of the tabloid newspapers sports sections first pages (English)
Abstract [en]

The purpose of this study was to illustrate how the Swedish tabloid press construct their

sports sections front pages and what they present on these pages. A second purpose, and

by the first following, was to investigate the items these newspapers offer the audience

to add to their daily agendas. The aim to show a bigger picture of the front pages

content was reached by implementing a content analysis of 196 front pages from the

two largest tabloid newspapers in Sweden, Aftonbladet and Expressen, during a period

of four years. The study examined 98 items per newspaper and since the aim was to

examine sports journalism the units were chosen from the two newspapers sports

sections, Sportbladet and SportExpressen. The great conclusions that were made during

this process were the differences in between genders, the dominating sports and what

big part sponsors have in sports. The most common front page shows a Swedish man

playing football in the age between 20-35. A less common page is woman, playing any

sport. She is only found on nine of a hundred front pages. As in the case of men,

football is the dominating sport in Swedish tabloid press. On second place we found ice

hockey. What we also could find was the big part sponsors have in sports. We saw the

logos of sponsors on every second front page.

Place, publisher, year, edition, pages
2016. , 47 p.
Keyword [en]
sports, journalism, front page, tabloid newspaper, gender, equality, agenda setting, intersectionality, sportsmediacomplex, Swedish press
Keyword [sv]
sport, journalistik, ettan, kvällspress, kön, jämställdhet, dagordningsteorin, intersektionalitet, sportmediekomplexet, svensk press
National Category
Media Studies
URN: urn:nbn:se:lnu:diva-49261OAI: diva2:897345
Subject / course
Educational program
Journalism and Media Production Programme, 180 credits
Available from: 2016-02-15 Created: 2016-01-25 Last updated: 2016-02-15Bibliographically approved

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