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"Alltså, ställs dumma frågor ger man ofta dumma svar.": En kvalitativ intervjustudie av elitidrottares syn på den svenska sportjournalistiken.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
"I mean, if stupid questions are asked stupid answers are given." : A qualitative interview study of elite athletes´views on the Swedish sports journalism. (English)
Abstract [en]

The aim of this study was to examine what Swedish elite athletes’ experiences, opinions and ideas are about Swedish sports journalism. We wanted to understand how sports journalism works through the athletes’ point of view, since there is a symbiotic relationship between professional sports and the media. To approach this we carried out a qualitative study based on seven personal interviews with elite athletes representing seven different sports. The theoretical frames used in this study are symbolic interactionism, the agenda-setting theory, framing theory and the sports media complex.The result shows that according to the athletes the journalistic content depends on a range of components, the most important being the relation between the journalists and the athletes, which is mainly based upon the journalist’s knowledge and participation. The sports media complex, which explains the symbiosis between sports and media, is very explicit in our results and so is how journalists set the agenda for the audience. We discuss whether distorted coverage and insufficient knowledge can result in the citizens not getting a chance to fully understand the reality of sports in Sweden and how stereotypical journalism communicate certain meanings and values about sports to the audience.

Place, publisher, year, edition, pages
2016. , 43 p.
Keyword [en]
Sports journalism, journalist-source relations, interviews, athletes, sports media complex, agenda-setting theory
Keyword [sv]
Sportjournalistik, källrelationer, intervjuer, idrottare, sportmediekomplexet, dagordningsteorin
National Category
Media Studies
URN: urn:nbn:se:lnu:diva-49184OAI: diva2:896867
Subject / course
Educational program
Journalism and Media Production Programme, 180 credits
Available from: 2016-02-15 Created: 2016-01-22 Last updated: 2016-02-15Bibliographically approved

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