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Value creation in mid-range emerging economies: Exploring SMEs strategies
Escuela Superior Politécnica del Litoral - ESPAE Graduate School of Management, Equador.ORCID iD: 0000-0002-7986-5423
Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Center for Family Enterprise and Ownership (CeFEO).
Escuela Superior Politécnica del Litoral - ESPAE Graduate School of Management, Equador.
Escuela Superior Politécnica del Litoral - ESPAE Graduate School of Management, Equador.
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2014 (English)In: Conference Proceedings, 2014Conference paper, Published paper (Refereed)
Abstract [en]

Emerging markets represent the new source of economic development. Yet, most innovation management research has centered only on newly developed economies such as Brazil, Chile. This manuscript focuses on exploring innovation activities on mid-range emerging markets i.e. Ecuador, Colombia. These types of markets are particularly relevant as have quickly moved from traditional emerging economies but are not considered yet newly developed economies. This paper focuses on the value creation activities at SMEs in the Ecuadorian market. Ecuador is categorized as a mid-range emerging economy as it has a high institutional development but a low infrastructure and market development. The findings of our paper reveal SMEs in mid-range emerging economies design strategies to create value for customers from emerged markets, use alliances to access the necessary material e.g. natural resources, products. Our study contributed to the growing literature on emerging markets and disentangles various strategies use by SMEs to succeed in developed economies.

Place, publisher, year, edition, pages
2014.
Keyword [en]
Emerging markets, business model, value creation, smaller economies
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-29091OAI: oai:DiVA.org:hj-29091DiVA, id: diva2:894443
Conference
31st Anniversary of The Business Association of Latin American Studies Annual Convention, April 9-12, 2014, Port of Spain, Trinidad and Tobago
Available from: 2016-01-15 Created: 2016-01-15 Last updated: 2016-09-13Bibliographically approved

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fulltext(279 kB)247 downloads
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CiteExportLink to record
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Citation style
  • apa
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Output format
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