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Etikettdesign och prisklass för röda viner
Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Label design and price range for red wines (English)
Abstract [sv]

Denna studie syftar till att undersöka om det finns ett samband mellan

designfaktorer och prisklass på rödvinsetiketter. För att kartlägga

förekommande designfaktorer har en visuell innehållsanalys gjorts inom tre

olika prisklasser hämtad från Systembolagets hemsida.

Utifrån den visuella innehållsanalysens resultat designades tre vinetiketter för

varje prisklass. För att ta reda på om dessa designfaktorer hade ett samband med

den tänkta prisklassen testades vinetiketterna mot konsumenter genom en

webbenkät.

Slutsatsen var att det fanns vissa generella drag som skiljer prisklasserna åt även

om många designfaktorer var vanligt förekommande för alla prisklasser. Utifrån

respondenternas svar visade sig vissa av designfaktorerna vara mer eller mindre

tydliga för den tilltänkta prisklassen.

Abstract [en]

This study aims to examine whether there is a connection between design

factors and price on wine labels for red wines. To identify occurring design

factors, a visual content analysis was made from three different price ranges

brought from the Swedish Alcohol Retailing Monopoly’s website.

Based on the visual content analysis results three wine labels for each price

range was designed. To find out if these design factors were associated with the

intended price range, the wine labels were tested on consumers with a web

survey.

The conclusion was that there was some general features that distinguish price

range classes, although many design elements were common for all price

ranges. Based on the respondents answers it turned out that some of the design

factors were more or less clear to the intended price range.

Place, publisher, year, edition, pages
2015.
Keyword [en]
design factors, graphic design, label design, price range, wine labels
Keyword [sv]
designfaktorer, etikettdesign, grafisk design, prisklass, vinetiketter
National Category
Visual Arts
Identifiers
URN: urn:nbn:se:du-20763OAI: oai:DiVA.org:du-20763DiVA: diva2:893237
Available from: 2016-01-12 Created: 2016-01-12

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Citation style
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