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Blekinge Institute of Technology, Faculty of Computing, Department of Technology and Aesthetics. (Digital Culture and Communication)
2015 (English)Independent thesis Basic level (degree of Bachelor), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This thesis focuses on persuasion and how principles of persuasion embedded within mobile health applications are there to promote attitude and behavioral change. It includes a background in rhetoric; beginning with the Aristotelian method for persuasion, then stretching on to psychological rhetoric, and finally how the Aristotelian methods have worked its way into everyday society, especially in marketing and games. The thesis then benefits from the rhetoric background as it explores Dr. BJ Fogg’s model of behavior as well as his principles of persuasion.

An analysis of the mobile health application “My Fitness Pal” is made. After which the principles are transferred into a mockup designed to fit another context, namely education. This to challenge the authors hypothesis, that the same principles of persuasion used to promote and persuade the user to do a physical activity, can also be used to persuade a user to study.

Place, publisher, year, edition, pages
2015. , 36 p.
Keyword [en]
Persuasive technologies, behavior change, mobile application, captology, motivation, principles, persuasion, rhetoric
National Category
Communication Studies
URN: urn:nbn:se:bth-11382OAI: diva2:892439
Subject / course
DK1410 Bachelor Thesis in Digital Culture and Communication
Educational program
DKGDK Digital Culture and Communication
Available from: 2016-01-11 Created: 2016-01-10 Last updated: 2016-01-11Bibliographically approved

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BTH2015LarssonE(1741 kB)158 downloads
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Type fulltextMimetype application/pdf

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Larsson, Emma
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